Lifestyle

Mastercard Turns Payment Safety Into a K-Drama With Tap Into My Heart

Mastercard is bringing payment safety into the world of Korean entertainment with Tap Into My Heart, a three-episode K-microdrama designed t...

Stanley 1913 Brings G-DRAGON’s ZO&FRIENDS to Your Everyday Hydration

Stanley 1913 is bringing a little character to everyday hydration with its latest collaboration with ZO&FRIENDS, the character brand cre...

From Sushi to J-Rock, Nihon Matsuri 2026 Celebrates the Best of Japan

 Get ready to experience Japan like never before as Nihon Matsuri 2026 returns this 22-25 October with an exciting celebration of Japanese f...

PUMA x ROSÉ Gives the Speedcat a New Autumn Mood

PUMA x ROSÉ strays from the path, with two fresh takes on the iconic Speedcat. Continuing to build on the silhouette’s iconic story, the rel...

Skechers AERO Elite™ Is Built for the Race Ahead

Skechers is taking its AERO series into a new chapter with the Skechers AERO Elite™, the brand’s first super shoe designed to meet World Ath...

BTS's V Joins Nothing as Its New Global Brand Ambassador

Nothing today announces V of pop royalty BTS, and critically acclaimed solo artist, as its new Global Brand Ambassador, with a new campaign ...

A New Step in Comfort: Meet Skechers Arch Support® 3.0

  Skechers is introducing the latest evolution of its walking collection with the Skechers Hands Free Slip-ins®: Arch Support® 3.0, bringing...

Yoona Brings a Touch of Timeless Beauty to Sulwhasoo’s 60th Anniversary

Sulwhasoo celebrated 60 years of its iconic Concentrated Ginseng Rejuvenating Cream with a special appearance by Global Ambassador Lim Yoona...

When Elite Athletes Meet, Love Becomes the Ultimate Challenge

After years of pushing themselves to the absolute limit to find as little as an extra tenth of a second, some of Korea’s fittest men and wom...

Skechers Max Run Takes Comfort to Every Stride

  Skechers is taking its performance running lineup further with the new Skechers Max Run Collection, designed to give runners a smooth, sup...

Yoona to Bring Her Sulwhasoo Glow to Singapore for 60th Anniversary Pop-Up

  Luxury beauty brand Sulwhasoo is bringing its Global Ambassador Lim Yoona to Singapore for an exclusive appearance at its immersive pop-up...

FILA Champions An Inclusive Pickleball Community at PPA ASIA 1000 Leapmotor KL Cup 2026

As pickleball continues to capture the hearts of Malaysians, FILA is championing the sport’s growing community as the Official Local Platinu...

Jackson Wang’s MAGICMAN 2 Era Gets a Cinematic Prelude in ELLE CHINA

Global superstar Jackson Wang has once again claimed the industry’s most coveted honor, gracing the cover of ELLE CHINA’s September issue — ...

Insomniacks and OPPO Malaysia Find Their Own Way With “See Wider. Live Bigger”

This Merdeka and Malaysia Day, OPPO Malaysia has teamed up with Malaysian pop-rock band Insomniacks for an original song, “See Wider. Live B...

Sulwhasoo Celebrates 60 Years of Beauty Crafted in Time at ION Orchard

Sulwhasoo is celebrating 60 years of “Beauty Crafted in Time” with an immersive pop-up dedicated to its iconic Concentrated Ginseng Rejuvena...

rednote Xiaohongshu Brings Malaysia’s Creators Together for a New Chapter

Kuala Lumpur became a meeting point for Malaysia’s growing creator community on Aug. 21, as rednote Xiaohongshu and its official Malaysia pa...

Louis Koo Takes the Stage in a Jackson Wang-Designed Look

Louis Koo had made his historic debut at the Hong Kong Coliseum on August 21 and 22 with his solo concert, LOUIS KOO MY FIRST SHOW — a produ...

Spend the Night Inside the Villa at JENNIE's Less Than a Lover MV

Airbnb is unveiling the unique opportunity for fans to stay in the spectacular villa featured in global superstar JENNIE’s latest music vide...

MAMAMOO's Hwasa and MEOVV's Narin Celebrate Burberry's Iconic Check Bags in New Summer Campaign

Burberry brings House Check to the city with a new campaign that explores the versatility and self-expression inherent in its signature bag ...

UNIQLO x G-DRAGON's ZO&FRIENDS T-Shirt Collection to Launch in Malaysia on 6 July

Global apparel retailer UNIQLO announces a new UT (UNIQLO T-shirt) collection featuring ZO&FRIENDS from the global character brand LINE ...

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