rednote Xiaohongshu Brings Malaysia’s Creators Together for a New Chapter

Kuala Lumpur became a meeting point for Malaysia’s growing creator community on Aug. 21, as rednote Xiaohongshu and its official Malaysia partner ATTITUDE IDEOLOGY hosted the first “Malaysia Creator Meetup.”

The event brought together around 70 Malaysian celebrities, hosts and content creators for an afternoon focused on the platform’s latest trends, creator ecosystem and growth opportunities.

With participation limited through a review-based selection process, the meetup welcomed creators from a range of content platforms and backgrounds. The event also brought together creators from different communities and fields, including non-Chinese creators, creating space for cross-cultural exchange within Malaysia’s rednote creator ecosystem.

Representing the official rednote Xiaohongshu team, Chayne Li, Head of Global Growth, and Mia Liang, Global Creator Growth, shared insights into the platform’s content trends, ecosystem and operational direction. They also addressed questions from creators about content creation, traffic mechanisms and future growth opportunities, giving attendees the chance to hear directly from the platform team.

A key moment came when Wing Lim, Chief Operating Officer of ATTITUDE IDEOLOGY, announced that the company had officially become one of rednote Xiaohongshu’s official partners.

The creators who attended the meetup will also automatically join an eight-week Creators Program and receive platform support.

The event also put the spotlight on creators who have built their own presence on the platform. Malaysian creators including “快乐小P” (Little P), “婉婉儿不上班” (Julia), “爱吃的Jiawen” (Jiawen) and “C望你买对_小C” (Irene) shared their experiences with content creation, platform operations, personal positioning and commercial development.

The conversations continued during a panel discussion featuring Kien Lim, Founder and Chief Executive Officer of ATTITUDE IDEOLOGY, and Chayne Li alongside participating creators. With questions and discussions coming directly from the audience, the session offered a closer look at the experiences and opportunities within the creator ecosystem.

The first “Malaysia Creator Meetup” closed with a clear focus on what comes next. ATTITUDE IDEOLOGY and the official rednote Xiaohongshu team will continue organising creator engagement activities, giving Malaysian creators more opportunities to connect directly with the platform and better understand its creator ecosystem.

For updates on upcoming activities and registration details, creators can follow ATTITUDE IDEOLOGY on Instagram at @attitudeideology.my.