Yoona Brings a Touch of Timeless Beauty to Sulwhasoo’s 60th Anniversary

Sulwhasoo celebrated 60 years of its iconic Concentrated Ginseng Rejuvenating Cream with a special appearance by Global Ambassador Lim Yoona at its immersive pop-up at ION Orchard on September 11.

Held at the Level 1 Atrium of ION Orchard, the celebration brought together fans, media, invited guests and beauty enthusiasts for a special milestone marking six decades of Sulwhasoo’s heritage, innovation and expertise in ginseng science.

Embodying Sulwhasoo’s philosophy of “Beauty Crafted in Time,” Yoona joined the celebration and explored the story behind the brand’s six decades of ginseng research and the evolution of its signature cream.

During her visit, Yoona toured the immersive pop-up experience, exploring the different spaces that highlighted Sulwhasoo’s heritage, research and craftsmanship. She also interacted with guests and shared her beauty tips, creating memorable moments with fans.

The appearance drew a large crowd to ION Orchard, with fans gathering to catch a glimpse of Yoona and celebrate the 60th anniversary milestone with Sulwhasoo.

The Sulwhasoo Concentrated Ginseng Rejuvenating Cream 60th Anniversary Pop-Up runs from September 10 to 20, 2026, from 10am to 10pm daily at the L1 Atrium, ION Orchard.