Sulwhasoo Celebrates 60 Years of Beauty Crafted in Time at ION Orchard
Sulwhasoo is celebrating 60 years of “Beauty Crafted in Time” with an immersive pop-up dedicated to its iconic Concentrated Ginseng Rejuvenating Cream, the No. 1 anti-aging cream in Korea for 11 consecutive years.*
Taking place from 10 to 20 September 2026 at Level 1 Atrium, ION Orchard, the pop-up invites guests to step into the world of one of Sulwhasoo’s most celebrated creations and explore six decades of ginseng research, skincare expertise and innovation. The experience runs daily from 10am to 10pm, with a private event closure on 11 September from 12pm to 6:30pm.
Sulwhasoo’s journey with ginseng research began in 1966 with ABC Ginseng Cream, the world’s first ginseng cosmetic. Six decades later, that research has evolved into the Concentrated Ginseng Rejuvenating Cream, which has become a signature part of the brand’s skincare story.
The “Beauty Crafted in Time” campaign reflects Sulwhasoo’s belief that time does more than simply pass. It accumulates and creates lasting value. The idea also extends to beauty, with experiences and moments shaping each individual’s own expression of beauty over time.
At the pop-up, guests can explore this story through a multi-sensory journey covering the heritage, science and innovation behind the cream.
The Cinema opens the experience with an immersive video montage showcasing Sulwhasoo’s six decades of ginseng research and its longstanding commitment to ginseng science.
The Layered Room offers an interactive and sensory exploration of the Concentrated Ginseng Rejuvenating Cream, allowing guests to discover its key benefits and experience elements of its formulation.
At the Highlight Zone, visitors can explore the Concentrated Ginseng Rejuvenating Cream range while learning more about the research, innovation and expertise behind the skincare icon.
Event Details
📅 10 to 20 September 2026
⏰ 10:00am to 10:00pm daily
📍 Level 1 Atrium, ION Orchard
11 September, 12pm to 6:30pm, closed for a private event.
