Yoona to Bring Her Sulwhasoo Glow to Singapore for 60th Anniversary Pop-Up

 

Luxury beauty brand Sulwhasoo is bringing its Global Ambassador Lim Yoona to Singapore for an exclusive appearance at its immersive pop-up at ION Orchard on 11 September 2026.

Fans can catch Yoona at the Sulwhasoo ION Orchard pop-up from 4:45pm, where she will join the brand in celebrating the 60th anniversary of its iconic Concentrated Ginseng Rejuvenating Cream.

The milestone marks six decades of Sulwhasoo’s ginseng research and celebrates a product that has been the No. 1 anti-aging cream in Korea for 11 consecutive years. The anniversary also reflects the brand’s “Beauty Crafted in Time” philosophy, which highlights the enduring power of ginseng and a skincare legacy shaped over generations.

The immersive pop-up takes visitors through a series of experiential spaces showcasing Sulwhasoo’s heritage, innovation and beauty philosophy. At the heart of the experience is the Concentrated Ginseng Rejuvenating Cream, the brand’s signature luxury anti-aging cream developed through more than six decades of ginseng research.

Suitable for all skin types, the cream combines exclusive ginseng ingredients with innovations including Ginsenomics™ and Ginseng Peptides™, designed to help maintain skin firmness and radiance over time.

With Yoona joining the celebration, the Singapore pop-up will offer fans a chance to experience Sulwhasoo’s 60-year journey while welcoming one of the brand’s most recognisable ambassadors to the ION Orchard experience.

Event Details

Sulwhasoo Concentrated Ginseng Rejuvenating Cream 60th Anniversary Pop Up

📅 10 to 20 September 2026

⏰ 10:00am to 10:00pm daily

📍 L1 Atrium, ION Orchard

Yoona appearance: 11 September 2026, from 4:45pm

11 September, 12pm to 6:30pm, closed for a private event.