Dyson is proud to welcome Jang Won Young as its newest Asia Pacific Ambassador for Dyson Hair Devices. The IVE K-POP artist who is behind five consecutive million-seller records and a proud owner for the Dyson Airwrap Co-anda 2x™, brings her signature healthy, glossy hair and ever-evolving styling to Dyson Beauty. This marks an exciting new chapter of intelligent, damage-reducing styling - for Dyson, and for Jang Won Young's fans across the region.In a landmark first, Dyson also welcomes actor Park Bo Gum as its inaugural male official ambassador in Asia Pacific. Representing Dyson’s full device portfolio - from vacuum cleaners and air purifiers to hair care - his trusted, sincere image and belief in technology as a force for everyday comfort aligns seamlessly with Dyson’s mission. He makes his Dyson debut fronting the launch of the Dyson Spot+Scrub Ai™ robot vacuum with more campaigns to follow throughout the year.

“Home is where I recharge, and technology plays a big role in making that space comfortable and efficient. Dyson’s innovations have always impressed me, and I’m excited to share their engineering values with everyone.”