TikTok Partners with GSC Movies to Launch "Entertainment Anchor": Exclusive Bonus Content

Wednesday, September 02, 2020

In an effort to commemorate the re-opening of cinemas nationwide, TikTok, the leading destination for short-form mobile video, partners with GSC Movies Sdn Bhd, the largest independent movie distributor in Malaysia, to launch Entertainment Anchor. The newly launched feature on Tiktok provides avid movie goers and TV show fanatics with exclusive access to upcoming blockbusters, hit shows, star-studded interviews, and opportunities to win fantastic merchandise.

To mark the launch of this partnership, Entertainment Anchor’s inaugural blockbuster would feature Train to Busan Presents Peninsula, the sequel to Train to Busan, a zombie thriller that captivated audiences worldwide when it premiered four years ago.

More than just an ad-hoc page, Entertainment Anchor will show users a wall of film and television shows for their perusal. Once selected, users need only click the ‘Entertainment Anchor’ icon on the bottom left of their screens to be transported to a dedicated page filled with further insight such as trailers, title synopsis, casting lists, hashtags, and many more. As an added bonus for Train to Busan Presents Peninsula fans, users will be greeted to a super exclusive three-part interview between TikTok creator Sean Lee, actors Lee Jung-hyun & Gang Dong-Won, and Director Yeon Sang-ho himself when they click on the title. 

Exclusive Interview w Train to Busan Presents ##Peninsula Director&main cast. in cinema 16th July🧟‍♂️##GSCMovies @gscmoviesmy ##peninsula ##traintobusan2

♬ original sound - seanlje
Aside from being the go-to place for key information on upcoming film releases, TikTok’s Entertainment Anchor would also give lucky TikTokers the opportunity to win exclusive merchandise and attend premiere screenings for future blockbusters. As is, GSC Movies has already launched two challenges for Train to Busan Presents Peninsula, which are currently trending on TikTok. #PeninsulaTikTokMy and #PeninsulaTikTokDance gives fans the opportunity to win RM3,000 worth of cash prizes.

Download or open the TikTok app now to check out Entertainment Anchor and its exclusive content on Train to Busan Presents Peninsula and participate in the special TikTok contest via the hashtags #PeninsulaTikTokMy and #PeninsulaTikTokDance.

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