Rosé Brings Racing Heritage Into a New Era With PUMA Speedcat Croco Leather

PUMA continues its exploration of the iconic Speedcat with a new execution that brings an elevated edge to the low-profile silhouette. With Rosé as the face of the campaign, the Speedcat Croco Leather reimagines PUMA’s racing icon with crocodile-textured detailing.

Crafted with a soft suede upper, this latest special-edition pairs the Speedcat’s streamlined shape with polished crocodile-textured details across the Formstrip and eyestays. Rendered in black, deep brown, and off-white hues, each iteration plays with the contrast between the tactile finish of suede and the reflective surface of the glossy overlays. Tonal PUMA branding and matching laces complete the understated yet elaborate look.

First introduced as a motorsport-inspired silhouette, the Speedcat has evolved into a defining icon of speed and style. With its low-profile construction and distinctive shape, the silhouette has become a timeless staple, while the Speedcat Croco Leather and other special makeups introduce new dynamics of material and shape.

Worn by PUMA collaborator Rosé, the Speedcat Croco Leather reflects the global artist’s ability to bring her own perspective to the iconic style. A softly lit, retro interior serves as the backdrop for the accompanying visuals, showing Rosé’s effortless confidence.

The PUMA Speedcat Croco Leather is available October 15, 2026, from sg.puma.com, PUMA flagship stores, and selected PUMA stockists.