Did you enjoy watching Again My Life featuring Lee Joon-gi and Kim Ji-eun on Viu? Ever wanted to experience travelling through time? Keep a lookout for Viu Singapore’s “Time Bolt” activation, which is inspired by time travel, one of the central themes in Again My Life. From April 18 to May 8 (On Thursdays to Sundays), Viu Singapore is bringing Singaporeans an immersive motion visual experience located at Waterway Point, Basement 1 (near Don Don Donki), where people will get to “travel back” in time visually, and “see” their younger selves again, at the click of a button. What if you can experience time travel from your phone and solve a murder case? In line with the time travel and crime themes of the show, Viu Singapore is creating an augmented reality filter contest on Facebook and Instagram showcasing a crime scene from the past. Fastest fingers first – the top three players per week to spot the five pieces of “evidence” around the room in the shortest amount of time will stand a chance to win $100 Shopee voucher each. In addition to the events and activations, Viu Singapore will also be launching a monthlong integrated campaign supported by themed social media postings on Facebook and Instagram, display and social advertisements, influencer engagement, content strategy, and out-of-home single-decker big top bus advertisements to engage with consumers through various touchpoints across different channels. 

In light of Ramadan and Hari Raya Aidilfitri, iQiyi has an exciting line-up of binge-worthy titles for Malaysians to watch together with loved ones while indulging in Ramadan and Raya goodies this festive season!Get ready to see well-loved Korean star Lee Kwang Soo and Kim Seol-hyun as they star in The Murderer’s Shopping List while Lee Sung-Kyung (from Weightlifting Fairy Kim Bok-Joo) and Kim Young-Dae (from Penthouse) star in Shooting Stars. Meanwhile, catch Zhou Jie Qiong in action in the upcoming Chinese drama Be My Princess and Feng Shaofeng in Life is a Long Quiet River.

Continuing its passion as the Healthy Home Creator for Malaysians, CUCKOO International (MAL) Sdn Bhd (CUCKOO International) has introduced a series of innovative solutions, including a flagship water purifier and its first-ever air-conditioning range. Simultaneously, CUCKOO International has appointed world-renowned South Korean artist, Lee MinHo, as its new Brand Ambassador. Lee MinHo will join the reigning Malaysian ambassador, Dato’ Sri Siti Nurhaliza, in representing CUCKOO to #SAMASAMA to inspire people to live healthier and happier life.CUCKOO International drives its emphasis on healthy homes through four pillars of holistic offerings. The latest advancements spanning these Healthy Home pillars enable a smarter and more convenient way for customers to integrate health into their homes.Complementing the new line-ups, CUCKOO International takes the excitement a notch higher by unveiling Lee MinHo as the brand’s new face for CUCKOO, while retaining the beloved TokTi as its ambassador. The pair share a common thread of accomplishments, ever-growing talents, and the consistent quest for excellence in everything they do – as an entertainer, performer, entrepreneur, role model, and philanthropist. 

There is a saying "the brighter the light, the darker the shadow",  tvN Movie upcoming film 'KINGMAKER' is the best interpretation of this metaphor. 

Set in the era of 1960s and 1970s, the film talks about Kim Woon-Bum (starring Sol Kyung-Gu) an unnamed opposition political party who dreams of becoming a lawmaker and the president of the country - attempt to repalce the dictatorship with democracy. But his reality doesn't match his ambition as he has failed four parliamentary elections in a row. One day, a naturalised North Korean, Seo Chang-dae (starring Lee Sun-kyun) visits Kim Woon-Bum's camp and offers him help. With his great strategy, Kim Woon Bum become a congressman then as a presidential candidate.

Kim Woon Bum is a politician who insists on doing what is right but faces constant challenges due to his moral decisions, while Seo Chang Dae is the passion and energetic strategist that willing to stay in the shadows without any title or rank in the election camp. The film reaches its climax when their relationship begins to falter as their moral values started to clash. 

The two main actors Sol Kyung-gu and Lee Sun-kyun did a great job in playing the political figures and brings out the historical story that happen in the era where South Korea's turbulent transition from dictatorship to democracy. We like how the film giving contrasts between two characters - the bright vs the dark. The bright that represent character Kim Woon-bum as a man of principle while the dark tones that portrays character Seo Chang Dae as the shadow/hidden strategist. It's not easy to portray a historical/ real-life political figures but the main lead and supporting actors did their parts well which allow the audiences follow the movie better.

If you're into political movie, catch KINGMAKER starring Sul Kyung-gu and Lee Sun-kyun on Astro and unifi TV VOD platform from 7 April!

We know him as Jae in Day6 but when comes to his solo career, he's going by the name eaJ. eaJ is set to release his first official track as a solo artist on April 8th at 12:00pm (MYT). eaJ first performed "Car Crash" on the main stage at 88 Risings Head In The Clouds Festival at Rosebowl Stadium last November. His solo career had not yet even officially begun as he took to the most well-known main stage for Asian American music. Now in 2022, eaJ has moved back to his hometown of California and is ready for this new journey to begin with the release of "Car Crash."Over the past 2 years, Jae has been releasing solo music to his own YouTube Channel and Soundcloud, as well as collaborating with artists all over the globe. Garnering millions upon millions of views. 

On 4 March, Netflix hosted its first-ever Live Fan Meet with Song Kang via THE SWOON, Netflix’s YouTube channel dedicated to Korean content. This was also the first virtual Live Fan Meet for Song Kang, a familiar face in the K-drama realm with his multiple appearances in series such as Love Alarm (season 1 & 2), Sweet Home, Nevertheless, and Forecasting Love and Weather.

Leading blended Scotch whisky, Chivas, has announced LISA, one of the world’s most influential K-Pop musicians, as its new ambassador and the first female face of the brand in Asia. Continuing its commitment to inspire the next generation of Scotch drinkers from around the globe through its new ‘I Rise, We Rise’ campaign, Chivas has teamed up with the iconic and pioneering artist, to celebrate and elevate the next generation of hustlers who are forging their own paths to success.LISA’s success is undeniable; her achievements and style have transcended music and cemented her firmly as a leader in self-confidence, empowerment, and breaking down boundaries within culture. Her own personal story - moving from Thailand to pursue her dreams, to being part of one of the world’s biggest groups, to breaking international records in her solo career - demonstrates how she has successfully elevated herself through hard work and determination. LISA continues to carve her own path, inspiring those around her along the way, and acting as a role model to inspire many people across the globe. LISA’s story blends success and hustle, fully embodying Chivas’ ethos, while appealing to a new generation of Scotch drinkers in Asia. 

Rising star (G)I-DLE never fail to show us their diverse concept, same goes to this comeback! (G)I-DLE first full album 'I Never Die' consist of 9 tracks of various genres including alternative rock, pop, R&B and hip-hop. Each track showcase their unique and girl crush side that only (G)I-DLE themselves can pull off the style. Not to mention, the multi-talented members, SOYEON, MINNIE and YUQI participated in songwriting of the tracks in the album.

Through the album, it captures (G)I-DLE's true feelings and thoughts about what is given to them and also prejudices of the world. The album concept is fully expanded to their title track 'TOMBOY' written and produced by leader SOYEON. The straightforward lyrics like “I’m not a doll” and “Just me I-DLE” remind the listeners of uncontrollable eccentric characters and express daring charms. In addition, the hook, which combines (G)I-DLE’s unique voice with rough and magnificent instrumental sounds, and the addictive variation section that plays when the mood heightens are also elements to look forward to.

Watch 'TOMBOY' MV: 

Tracklist:

1. TOMBOY 
2. Never Stop Me 
3. VILLAIN DIES 
4. ALREADY 
5. POLAROID 
6. ESCAPE 
7. LIAR 
8. MY BAG 
9. TOMBOY (CD Only)

Spotify K-Pop Daebak playlist is now called K-Pop ON! (오).

K-Pop ON! (온) embodies the idea that ‘K-Pop is always on 100 for the whole world’. The new name is a double-entendre — combining the Korean word ‘온’ meaning, ‘100’, or ‘whole,’ with the English word ‘on’ to display the action of ‘turning on,’ a word that’s accessible to many languages around the world. K-Pop has exploded into an infectious global phenomenon and is taking over the ’whole (온)’ world. Every day in the K-Pop dreamland, there are new songs, styles, and trends and the K-Pop fandom is always-on. With K-Pop ON! (온), you’re not just turning on a playlist, you’re turning on the movement.

With over 230% growth in listening and with almost 8 Billion monthly streams globally, the genre has definitely taken over Spotify – as noted by the over 4.7M searches for “K-Pop” on the platform across the last 90 days. 

To celebrate the launch, K-Pop fans can also look forward to a wide swath of some of their favorite K-Pop artists including NMIXX, BTS, aespa, BLACKPINK, Red Velvet, NCT Dream, SEVENTEEN, ATEEZ and more on billboards around the world including LA, NYC, South Korea, Indonesia, Philippines, Japan and Toronto, with more exciting content to come across the platform and Spotify’s owned channels.

YONGGUK, a former leader of boy group B.A.P, is back with his sophomore album [2] after his first solo album, BANGYONGGUK, in 2019. His new album [2] narrates the stories of YONGGUK, his journey as an artist up until now, who has lived through unpredictable changes ever since he was born. Ahead of the release of this new album, YONGGUK released his single, “RACE,” at the end of 2021.His straightforward stories are told across six tracks of the album and cover topics of love and hate, joy and sadness under a broader keyword of life. [2] is also a trace of BANG YONGGUK’s constant struggle to get out of a small world by discovering arts and social culture. In this album, he decided to add new stories to his own mood, which is often described as “mostly dark, serious, and gloomy.” The album [2] represents a connection between surrealistic identity and realistic identity that is living in a recognizable world.

Online games developer and published Garena has announced global icon BTS as Free Fire’s latest global brand ambassador. The collaboration will see one of the most streamed artists worldwide1 enter the world of Free Fire for a never-before-seen event later in March.“BTS is a global phenomenon; their appeal and influence are unrivalled. We are absolutely excited to welcome BTS as our latest brand ambassador, and can not wait to share the collaboration plans we have in place,” said Harold Teo, Free Fire Producer at Garena. “Bringing BTS into the Free Fire universe will offer our players more ways to engage with the game, socialise with the community, and enjoy new experiences.”BTS has established itself as one of the world’s most well-loved groups, having won hearts and minds of hundreds of millions worldwide. Fans and players of Free Fire can look forward to a series of collaboration events and activities, both in the game and beyond. More details about the BTS x Free Fire collaboration will be shared in the coming weeks. Stay tuned for all the latest updates on Facebook, Instagram, and YouTube. 

Spotify - the world’s most popular audio streaming subscription service - announced that JYP Entertainment’s latest group NMIXX has been selected as the first RADAR KOREA artist of the year.

Song Kang is ready to meet fans worldwide in a virtual live fan meeting hosted by Netflix. 

The event will be aired through Netflix’s Korean content YouTube channel THE SWOON, and will feature a Q&A, quiz, and many more engaging interactions with the beloved actor. The hour-long virtual fan meeting will be streamed in English, while subtitles in Traditional Chinese, Indonesian, Japanese, Thai, Portuguese (Brazil), Spanish (Latin America), and Vietnamese will be made available after the live event.DETAILS OF THE EVENT 

Strikes of musical notes provide heavy emotions with the new single release, "So Right," by the soulful and electrifying duo, Yuna and Shaun. There is no question the paired seasoned artists would capture the ears of music consumers as Yuna, the writer of lyrics, and Shaun's ways of producing tracks are no stranger to creating topline hits. 

Singer-Songwriter-Producer, Wonho, has released his highly anticipated single album, OBSESSION. Consisting of two tracks written and composed by Wonho; OBSESSION is his first release of 2022, following the release of Blue Letter in September. “I’m grateful that I’m able to greet my fans with my first single album in the year 2022. It feels like we are starting a new year together! I'll try my best to show great things to you all this year” Wonho says of this release.The b-side track, “Somebody,” showcases a more vulnerable side of Wonho as a storyteller and songwriter. You can feel the emotions as you fully immerse yourself into the lyrics; “I'm all alone in the world full of strangers. Blank faces staring I'm patiently waiting. I need someone to hold on. Take me back to where I belong.” In an interview Teen Vogue, Wonho compares the feeling of being alone to a wolf; “the feelings behind these lyrics are comparable to the image of a wolf being alone, and left in the dark” he explains.