CUCKOO Announces Lee MinHo as Brand Ambassador

Saturday, April 23, 2022

Continuing its passion as the Healthy Home Creator for Malaysians, CUCKOO International (MAL) Sdn Bhd (CUCKOO International) has introduced a series of innovative solutions, including a flagship water purifier and its first-ever air-conditioning range. Simultaneously, CUCKOO International has appointed world-renowned South Korean artist, Lee MinHo, as its new Brand Ambassador. Lee MinHo will join the reigning Malaysian ambassador, Dato’ Sri Siti Nurhaliza, in representing CUCKOO to #SAMASAMA to inspire people to live healthier and happier life.

CUCKOO International drives its emphasis on healthy homes through four pillars of holistic offerings. The latest advancements spanning these Healthy Home pillars enable a smarter and more convenient way for customers to integrate health into their homes.
Complementing the new line-ups, CUCKOO International takes the excitement a notch higher by unveiling Lee MinHo as the brand’s new face for CUCKOO, while retaining the beloved TokTi as its ambassador. The pair share a common thread of accomplishments, ever-growing talents, and the consistent quest for excellence in everything they do – as an entertainer, performer, entrepreneur, role model, and philanthropist. 
 “Lee MinHo and Dato’ Sri Siti Nurhaliza perfectly embodies CUCKOO’s philosophy of going Beyond Standards. Their image, energy and passion fit well with our healthy brand appeal. We are thrilled to draw on their positive influence to bring the brand closer to our customers and broaden our reach to more Malaysians,” added KC Hoe (Hoe Kian Choon). 

The series of announcements came at the back of a solid financial performance in 2021 despite the challenging environment. Since its inception in 2014, CUCKOO International has maintained seventh consecutive year of growth with a record earning of over RM1.13 billion last year. Apart from its dedication to innovation and service excellence, much of its success has been largely attributed to its flexible subscription-based business model.

During the media event night held on 31 March, CUCKOO also mentioned that they might be bringing the top star Lee MinHo to Malaysia. Stay tuned for more info! 

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