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Live Seoul Like I Do: Seoul Tourism Ambassador, BTS Spreads Charm of Seoul

Friday, September 20, 2019

Seoul Tourism Organization launches global interactive campaigns 'Live Seoul Like I Do, Create & Share' featuring ambassador, BTS

The Seoul Tourism Organization plans to promote the charm and tourist contents of Seoul, along with the help of promotional videos with global superstars, BTS, who has created a wide range of economic and cultural sensation throughout the world. The Seoul tourism promotional videos featuring BTS (7 videos starring each member of BTS, and 1 video starring all of them), will be brought to light worldwide through the official YouTube channel, "Visit Seoul," Facebook, and Instagram starting September 13.

BTS has been active as Seoul’s Honorary Tourism Ambassadors for three years. Starting with the 2017 "BTS’ Life in Seoul" commercial and the music video of "With Seoul," a series of videos with BTS, "My Seoul Playlist," was released in 2018.

The slogan of the promotional videos continues to convey the message of the previous campaign, "Live Seoul Like I Do." While the earlier campaigns carried the message inviting viewers to embrace life in Seoul as a Seoulite would, this year’s campaign takes a step further enabling foreign tourists who have first-hand experiences enjoying Seoul to feature as narrators, encouraging people to Live Seoul like I do, Create & Share. It features being easily relatable to potential foreign tourists as the tourist experiences are presented from the perspectives of foreigners, and aims to create an attractive, friendly image of Seoul.

The "Create & Share" campaign does not only design trips in a creative and distinctive manner that perfectly fits each and everyone’s lifestyle, but it also reflects the global trend of instant transformation of such experience into content to be shared online, aiming to promote the experience and widely spread the unique charms of Seoul.

After the video release, advertisements will be broadcast on major platforms such as YouTube, Facebook, and Instagram, in main target countries and regions, including Taiwan, Thailand, Vietnam, Hong Kong, Malaysia, Singapore, and Indonesia, as well as China and the Americas. They will also be aired on tvN's Asian channels, which are available to 9.33 million households in nine Southeast Asian countries.

A bird's-eye view of the event site of Seoul Culture Showroom in MyTown Shopping Centre

In conjunction with the campaign, The Seoul Tourism Organization (CEO Rhee Jae-sung) will hold an on-site promotion of Seoul tourism, called "Seoul Culture Showroom in Kuala Lumpur" for 3 days from Sep 20 to Sep 22 at MyTOWN Shopping Centre in Kuala Lumpur, Malaysia. Read more, visit HERE.

Seoul Culture Showroom in Kuala Lumpur Details:

Date: 20 to 22 September 2019 (Friday to Sunday)
Venue: East Atrium, Ground Floor of MyTown Shopping Centre

K-pop Dance Stars Competition 2019

Celebrate Oh!K 5th Anniversary & Meet Actor Sung Hoon Up Close at 1Utama on 19 October

Thursday, September 19, 2019

In celebration of Oh!K’s 5th birthday, Oh!K and Astro have invited I Live Alone host, Sung Hoon to Malaysia on Saturday, 19 October, at 1 Utama Shopping Centre from 5pm onwards for a public fan meet-and-greet. The event will offer a string of K-experiences including group photos and hi-touch opportunities with the celebrity heartthrob.

Sung Hoon will also appear in a live Facebook session on the Oh!K Facebook page on the same day at approximately 1pm, where he will share about his experience in Malaysia as well as answer some of his fans’ top questions.

Sung Hoon Special Meet and Greet Details:

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A post shared by GOKPOP (@gokpop_gallery) on Sep 18, 2019 at 10:40pm PDT

Date: 19 October 2019 (Saturday)
Time: 5PM
Venue: GF Centre Court, 1 Utama Shopping Centre
*This event is open to public

How to Receive Limited Edition Sung Hoon Themed Merchandise?

Be the first 300 Astro customers to come down to 1 Utama on 19 October, from 1.00pm till 4.45pm, with the latest Astro bill can stand a chance to take home limited edition Sung Hoon themed merchandise.

How to Win Hi-touch and Group Photo Passes?

The passes will be given out through various contents held by Oh!K official partners - MY, ERA, GEMPAK & Xuan. For your chance to score these exclusive K-experiences, visit www.ohk-tv.com/birthday.

K-dance workshops and competitions

Also, as part of the Oh!K 5th anniversary roadshow festivities, K-fans can look forward to high-energy K-dance performances and free workshops with KTNK Dance Academy at 1 Utama Shopping Centre from 17 to 20 October. During these K-dance workshops, fans can have a full dance-workout while learning some of K-pop’s most electrifying moves.

Dance crews who already have the moves down to a pat and are hoping to be Malaysia’s next K-Pop star can join K-Pop Dance Stars Competition – an epic dance competition hosted by KTNK Dance Academy, happening on 19 October from 11am-4pm. At the competition, all the best dancers in Malaysia will have their chance to shine and stand a chance to win a total of RM5,000 in cash prizes.

Oh!K 'Pop & Watch'

Oh!K and Astro have also partnered to launch a ‘Pop & Watch’ branded block which will air some of the most popular shows from Oh!K’s programming slate. The block will be available on Astro Ria HD (CH 104/ HD CH 123), Astro Prima (CH 105/ HD CH 121), and Hello (CH 110) from 21 September to 20 October for all Astro customers.

Visit www.ohk-tv.com/birthday and the Oh!K’s official Facebook page for more details on the Oh!K 5th birthday celebration as well as the Sung Hoon’s fan meet. For more Sung Hoon, tune in to Oh!K on Astro CH 394 and catch him in a special weekend marathon airing throughout the month of October, every Saturday at 10.50pm. To subscribe to Oh!K, visit CH 200 via the Astro set-top box.

Oh!K's 5th Anniversary Roadshow:

Time	Details
11AM - 4PM	K-pop Dance Stars Competition Join an epic dance competition as teams compete to bring home a total of RM5,000 in cash prizes. Aspiring groups and individuals can find out more about the competition at www.facebook.com/ktnkdanceacademy or send their enquiries via whatsup@ktnkdanceacademy.com between 19 September – 15 October.
1PM - 4.45PM	Sung Hoon Merchandise Redemption Be one of the first 300 Astro customers to show up with your latest bill to take home limited edition Sung Hoon merchandise! Redemption will be on a first come, first served basis.
4PM - 5PM	Stage Giveaways Stand a chance to score exclusive gifts from stage giveaways
5PM - 6.30PM	Sung Hoon's Fan Meet Sung Hoon is all set to celebrate Oh!K’s 5th birthday with fans. This is a public event, so do show up to cheer for your Oppa as he makes his appearance!

Create & Share

Experience Seoul Culture at MyTown Shopping Centre on 20 ~ 22 September

Tuesday, September 17, 2019

Seoul Tourism Organization (STO) is back again this September bringing the charming Seoul cultural experience to Malaysia in conjunction with the promotion of their 2019 campaign, Live Seoul like I do, Create & Share.

As part of the global promotional efforts, STO will hold a fun and engaging 3-day promotional event entitled ‘Seoul Culture Showroom in Kuala Lumpur’ at MyTOWN Shopping Centre, Kuala Lumpur from 20th to 22nd September.

This event is designed especially to give Malaysians a glimpse of the cultural diversity they could experience when they visit Seoul. The activities at the event include; from trying on colorful Hanbok (Korean traditional clothing) to tasting some delicious Korean snacks such as the all-time favorite Binggrae’s Banana Milk at the ‘Seoul Halal Café’, and dancing to some awesome K-pop beats – an event suitable for all ages.

Make you own Seoul Guide Book at "My Curating Seoul" zone

Other than first-hand experiences, exciting gifts are available to take home for those who participate in the activities in addition to amazing freebies like posters and shopping bags for local K-pop fans. Souvenirs from Korea are available for redemption by subscribing to Seoul Tourism Organization’s social media channels.

VisitSeoul Website | VisitSeoul Instagram | VisitSeoul YouTube

Moreover, a new 2019 Seoul tourism promotional video featuring Seoul’s Honorary Tourism Ambassadors, will also be making its debut to world at the event.

Malaysia is known for having a larger Muslim population, thus STO has carefully crafted the event with information highlighting Seoul’s infrastructure that caters to Muslim visitors. This information includes Seoul Infra Map where it highlights location of halal-certified and pork-free restaurants, prayer rooms, and more.

"As Muslims are emerging as a key tourism market, competing Asian countries including Taiwan and Japan are actively attracting Muslim travelers," said Byun Dong-hyun, the Chief Director of the Global Marketing Team in Seoul Tourism Organization. "We will focus on expanding infrastructure for Muslims in Seoul reflecting their needs and preferences, while promoting Muslim infrastructures such as halal restaurants and prayer rooms that we already have."

Building on the success of their previous campaign, the Create & Share campaign brings together a holistic experience for those who will be visiting Seoul both offline and online. The campaign encourages Seoul visitors to design not just their personalized trips and creating their very own experiences but to share those wonderful memories they made in Seoul as a Seoulite with the people they love online, while spreading the unique charm of Seoul to the world.

Let BTS shows you how they Create & Share in Seoul:

Kang Daniel

VIP Tix SOLD OUT! Kang Daniel Is Set to Meet Malaysian Danity on 21 Sep

Tuesday, September 10, 2019

2019 NU'EST Concert <Segno> in Kuala Lumpur

NU'EST To Hold Full-Member Concert in Malaysia on 7 September

Monday, August 26, 2019

HAON

Jay Park To Hold 'SEXY 4EVA' World Tour in Malaysia & Rapper HAON as the Special Guest!

Monday, August 19, 2019

Airbnb

Explore Korea’s Unique K-wave: Airbnb launches new K-pop and K-beauty Experiences

Monday, August 19, 2019

Airbnb Experiences is inviting the world to ride this summer’s hottest (K-)wave with the launch of K-pop and K-beauty Experiences.

With Airbnb, you can now book unique Experiences to explore Korea’s electrifying K-pop scene alongside local musicians and professional dance instructors, or pick up the latest K-beauty tips from local beauty experts.

The Korean wave (Hallyu) has grown rapidly over the last few years into a global cultural phenomenon. K-pop artistes are topping the Billboard charts and headlining music festivals around the world, while K-beauty brands continue to inspire millions of consumers to embrace new beauty and skincare regimens. There are more than 90 million Hallyu fans around the world today, with Forbes reporting an estimated 22% increase in 2018 from the year before.

Select your Adventure and meet local Experts

Choose your K-wave Adventure with Airbnb’s K-pop and K-beauty Experiences - your insider’s guide to two of Seoul’s hottest trends today. Guests have the opportunity to learn from deeply knowledgeable hosts who are active members of their communities and love what they do.

Meet Airbnb hosts like Wild Waackers Battle winner Mul, who runs a K-pop dance class in the heart of Seoul’s arts district, Hongdae; or television broadcaster Cyoung, who is dedicated to sharing her top makeup and skincare secrets with over 300 cosmetic brand samples available in her studio.

Be a K-pop star for a day

If you’re ready to realise your K-pop star ambitions, get your dancing shoes on and recreate the moves from your favourite K-pop hits! This 2-hour session led by professional dance teacher Bryan gives guests he chance to form a small dance team, get your moves on and create your very own hit music video, which you can take home with you.

Alternatively, dive headfirst into the recording studio and unleash some powerful vocals. Professional vocal trainer Celine will bring you through a one-to-one workshop on singing techniques before you record a song of your own.

If you’ve ever wondered what it’s like to be a musician in Seoul, explore funky Hongdae on a music walk with local musician and TV personality Zozno. You’ll learn about the history of the bustling arts district first-hand over a cup of coffee in a local cafe, then pop into Zozno’s personal studio and have an opportunity to play his personal collection of instruments before catching a live music performance together.

Uncover the latest K-beauty trends

Transform your skin from dull to dewy perfection under the tutelage of Melixir Vegan Skincare founder Hana, and make your own organic bath bombs with flowers, herbs and other 100% plant-derived ingredients. If makeup is more your thing, try designing your own natural, petroleum-free lipsticks in customised shades with certified skincare specialist Victoria.

For those keen on a private style consultation and custom-tailored suits, look no further than host expert Jen, who has worked with major beauty and fashion brands for over twenty years. Drop by for a cup of coffee and leave with your own personalised style chart, grooming tips and a brand new wardrobe.

Airbnb ‘Pressroom Live’: Concerts for a good cause

Come August 19, Airbnb will launch two indie concert Experiences in collaboration with local Korean newspaper Hankyoreh. Popular musicians Lee Hee-Moon Band and Harim will hold a ‘Pressroom Live’ concert in Hankyoreh’s newsroom on August 30 and September 3 respectively. Lead vocalist Lee was previously from popular Korean folk-rock band SsingSsing, while Harim is a renowned local songwriter and multi-instrumentalist. Each concert is open to eight guests only and can be booked on a first-come, first-served basis on Airbnb.

For all K-pop and K-beauty Airbnb Experiences, visit http://www.airbnb.com/kwave.

2019 Lee Seung Gi Asia Fan Meeting 'VAGABOND VOYAGE' in Kuala Lumpur

Lee Seung Gi to Celebrate 15th Anniversary with Malaysian Fans on 30 November!

Tuesday, August 13, 2019

IMC Live Global will be bringing 2019 LEE SEUNG GI ASIA FAN MEETING 'VAGABOND VOYAGE' to Kuala Lumpur on 30 November 2019 and also to Bangkok and Singapore on 19 and 26 October 2019 respectively. The long-awaited fan meeting tour, which is exceptionally special and meaningful for Lee Seung Gi and his fans as it marks the 15th anniversary of the artiste’s debut, has already saw full house shows in Japan and Chinese Taipei.

Vagabond Voyage takes inspiration from the 32-year old singer-actor’s latest Korean drama of the same name Vagabond (2019), where he plays the role of a stunt actor called Cha Dal Gun opposite Korean singer-actress Bae Suzy in the action-thriller drama. The highly-anticipated spy drama is set to premiere in September 2019 on SBS and Netflix to worldwide audiences.

2019 Lee Seung Gi Asia Fan Meeting 'VAGABOND VOYAGE' in Kuala Lumpur Details:

Seating Plan

Date: 30 November 2019 (Saturday)
Time: 7PM
Venue: Star Convention Centre, Menara PGRM
Ticket Price: RM598 (VIP), RM498 (CAT 1), RM398 (CAT 2), RM298 (CAT 3)

Tickets to 2019 LEE SEUNG GI ASIA FANMEETING in KUALA LUMPUR will be available via regional ticketing agent AirAsia RedTix, beginning with a pre-sale for Astro customers and also IMC Live Global fans, who are subscribers to the IMC Live Global Newsletter before the pre-sale dates.

Pre-sale dates:

21 - 22 August 2019, 10AM for Astro customers
23 August 2019, 10AM for IMC Live Global Fans (register via: http://bit.ly/IMCLiveFans)

Public sale date:

24 August 2019, 10AM via AirAsia RedTix

Fans Benefits

VIP Gifts | Hi-Touch | Signed Poster

Massively popular and fondly regarded as a “triple crown” artiste, Lee Seung Gi has received numerous accolades in the singing, acting and hosting fields. Having debuted in 2004, he has released several hit songs such as “Will You Marry Me”, “Because You’re My Woman” and “Return”. He is also famously known for his roles in dramas such as A Korean Odyssey (2018), My Girlfriend Is A Nine-Tailed Fox (2010), and Gu Family Book (2013), which he starred across Vagabond leading actress Bae Suzy for the first time. He currently has a regular variety show Master in The House that airs on SBS since 2017 and he will be seen in new SBS variety program, Little Forest. Scheduled to premiere in August, he along with other cast members will run an environmentally friendly day-care where children can play and enjoy nature. Netflix’s original detective variety show Busted will also be welcoming Lee Seung Gi in its second season.

The fan meet will be a night of getting up-close and personal with the artiste as he shares about his experiences. Fans will be treated to a memorable night spent with the multifaceted artiste showcasing his singing, acting and variety skills. IMC Live Global will also facilitate an exclusive hi-touch session for all VIP and selected ticket-holders after the show. All VIP ticket-holders will receive a special gift from the artiste and 100 lucky fans will walk away with autographed posters. For more information, check out IMC Live Global.