Live Seoul Like I Do: Seoul Tourism Ambassador, BTS Spreads Charm of Seoul

Friday, September 20, 2019

Seoul Tourism Organization launches global interactive campaigns 'Live Seoul Like I Do, Create & Share' featuring ambassador, BTS
The Seoul Tourism Organization plans to promote the charm and tourist contents of Seoul, along with the help of promotional videos with global superstars, BTS, who has created a wide range of economic and cultural sensation throughout the world. The Seoul tourism promotional videos featuring BTS (7 videos starring each member of BTS, and 1 video starring all of them), will be brought to light worldwide through the official YouTube channel, "Visit Seoul," Facebook, and Instagram starting September 13.

BTS has been active as Seoul’s Honorary Tourism Ambassadors for three years. Starting with the 2017 "BTS’ Life in Seoul" commercial and the music video of "With Seoul," a series of videos with BTS, "My Seoul Playlist," was released in 2018.

The slogan of the promotional videos continues to convey the message of the previous campaign, "Live Seoul Like I Do." While the earlier campaigns carried the message inviting viewers to embrace life in Seoul as a Seoulite would, this year’s campaign takes a step further enabling foreign tourists who have first-hand experiences enjoying Seoul to feature as narrators, encouraging people to Live Seoul like I do, Create & Share. It features being easily relatable to potential foreign tourists as the tourist experiences are presented from the perspectives of foreigners, and aims to create an attractive, friendly image of Seoul.

The "Create & Share" campaign does not only design trips in a creative and distinctive manner that perfectly fits each and everyone’s lifestyle, but it also reflects the global trend of instant transformation of such experience into content to be shared online, aiming to promote the experience and widely spread the unique charms of Seoul.

After the video release, advertisements will be broadcast on major platforms such as YouTube, Facebook, and Instagram, in main target countries and regions, including Taiwan, Thailand, Vietnam, Hong Kong, Malaysia, Singapore, and Indonesia, as well as China and the Americas. They will also be aired on tvN's Asian channels, which are available to 9.33 million households in nine Southeast Asian countries.
A bird's-eye view of the event site of Seoul Culture Showroom in MyTown Shopping Centre
In conjunction with the campaign,  The Seoul Tourism Organization (CEO Rhee Jae-sung) will hold an on-site promotion of Seoul tourism, called "Seoul Culture Showroom in Kuala Lumpur" for 3 days from Sep 20 to Sep 22 at MyTOWN Shopping Centre in Kuala Lumpur, Malaysia. Read more, visit HERE

Seoul Culture Showroom in Kuala Lumpur Details:
Date: 20 to 22 September 2019 (Friday to Sunday)
Venue: East Atrium, Ground Floor of MyTown Shopping Centre

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