Airbnb is teaming up with global K-pop sensation SEVENTEEN to offer guests around the world immersive and unforgettable new ways to experience their next gig-trip. Kickstarting this September, the Seoul-based series of SEVENTEEN-themed Experiences will provide insider access to two industry professionals instrumental to SEVENTEEN’s phenomenal success: SEVENTEEN’s trusted vocal coach Youngmin Kim, and K-pop dancer and long time choreography partner Youngjun Choi.Experience SEVENTEEN in Seoul The Experiences will take place in Seoul on September 11 and 12, timed to SEVENTEEN’s home concert dates (September 13-14) in Incheon. Additional details about the Los Angeles (October 16–17) and Tokyo (December 11–12) experiences will be announced in the coming months:

Global lifestyle and tech accessories brand CASETiFY is officially launching the TOMORROW X TOGETHER | CASETiFY Collection, created in collaboration with Gen Z icons TOMORROW X TOGETHER (SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI).This collection’s designs are inspired by TOMORROW X TOGETHER's recently released 4th Studio Album The Star Chapter: TOGETHER and feature visual interpretations of the themes from the album's tracks. Notably, the design elements applied throughout the artwork reflect TOMORROW X TOGETHER's new logo and album concept, offering unique collectible value.The TOMORROW X TOGETHER | CASETiFY Collection is the first-ever full tech accessories collaboration by the group, consisting of a variety of products including phone cases, earbud cases, SnappyTM grip holders, and keychain charms. This collection supports all the latest devices, including the iPhone 16 series, Galaxy S and Z series.The TOMORROW X TOGETHER | CASETiFY Collection will be available for pre-order through a waitlist starting on August 7, and will officially launch on August 12 on the CASETiFY officialwebsite, CASETiFY Co-Lab app, as well as in CASETiFY studios. More details can be found on the official CASETiFY website, Instagram, Facebook, TikTok, and X (formerly Twitter).

Global K-Pop sensation YEONJUN of TOMORROW X TOGETHER has been unveiled as the new face of Somersby across Asia. The 4th generation K-Pop ‘it-boy’ brings his signature authenticity to Somersby’s new ‘No-Nonsense’ campaign – a bold new stance that speaks directly to a generation seeking straightforward enjoyment over pretenceAt Somersby, the belief is simple— ‘adulting’ is full of nonsense, overflowing with pressure and complication. It may be difficult to forget the over-the-top chaos of the everyday, but Somersby’s here to prove that it gets a little better with a side of chilled, fruity refreshment that hits different every time. That’s what the ‘No-Nonsense’ platform is all about, just easy-going moments, crisp apple refreshment, and a splash of carefree fun. Whether it’s winding down after work, catching up on the weekend, or simply escaping the everyday—Somersby’s here to remind you life doesn’t always have to be so serious.Bringing this spirit to life is YEONJUN, known for his cheeky humour, confident individuality, and yes, his love of apples. From swiping away ad clichés to keeping true to himself, he owns an energy that fits right in with what Somersby’s all about: fun, no jargon, no pretending, and freedom from the fluff.The campaign kicks off with a fresh new film in which the K-Pop star tosses aside the usual ad tropes and does things the YEONJUN way, putting a refreshing ‘No-Nonsense’ twist on the nonsense we all go through. It’s YEONJUN doing what he does best: being himself with a sense of humour and keeping it real, just like Somersby. Watch YEONJUN in Somersby’s latest campaign film HERE.Ready for some real fun? Somersby is bringing its ‘No-Nonsense, Just Great Taste’ vibes to Pavilion Kuala Lumpur from 1 till 6 July 2025. Come celebrate unfiltered moments and share your own experiences of ‘adulting’ nonsense to grab a complimentary can of Somersby 0.0. 

Carats, brace yourselves—because the moment you’ve been waiting for is finally happening! This 5th of July, SEVENTEEN’s MINGYU is making his way to Sunway Pyramid, and it’s not just any visit—it’s part of the SNICKERS® Pop-Up Event that’s guaranteed to crush hunger, pump up the energy, and satisfy your K-pop-loving hearts! SNICKERS® Pop-Up Event Details: 

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