2025 KEYLAND : Uncanny Valley in SINGAPORE
KEY Brings His Uncanny World to Life: KEYLAND Hits Singapore This October
Saturday, August 23, 2025KEY debuted in 2008 as a member of SHINee with the viral 1st mini album “Replay” (2008). The group’s meteoric rise and string of chart-topping releases cemented SHINee’s status as a household name. Today, the group remains one of the most iconic second-generation K-pop acts that inspires artists and fans worldwide, with KEY’s all-rounded talents and distinct identity playing an integral role in shaping SHINee’s success.
In 2018, KEY made his solo debut with digital single “Forever Yours” (2018) featuring SOYOU. The synthpop track set the tone for his ensuing releases and established him as a breakout solo artist at the forefront of trends. His impressive discography includes the highly acclaimed “FACE” (2018) which ranked No.1 on the iTunes Top Albums chart in 12 regions, “BAD LOVE” (2021) which earned a five-star rating from NME, “Gasoline” (2022) which debuted at number one on South Korea’s Circle Album Chart, and its repackaged album “Killer” (2023).
He was greatly loved by global fans for showing his “concept master key” side with unique office concept “Good & Great” (2023) and “Pleasure Shop” (2024) with the concept of a futuristic cyborg, and most recently, his third studio album “HUNTER” (2025) received yet another five-star rating from NME, who called it “one of the most exciting releases out of Korea this year”. Much of KEY’s music are tinged with retro influences, creating a unique artistic identity across his body of work — or, as many fans describe it, “KEY’s own genre”.
Beyond music, KEY has successfully endeavoured into various areas of the entertainment industry. He made his theatrical debut in 2012 as the main lead in the Korean production of “Catch Me If You Can”, followed by lead roles in “Bonnie and Clyde”, “Zorro”, and more. His television debut came in 2016 with tvN’s “Drinking Solo”. The following year, he starred as one of the main characters for MBC’s “The Guardians”, and his outstanding performance led to him receiving the “Best New Actor Award” at the 2017 Grimae Awards.
KEY has also charmed audiences through his appearances on popular variety shows like “Amazing Saturday” and “I Live Alone”, earning him accolades such as “Best Male Idol Entertainer”, “Excellence Award, Variety Category – Male”, and “Special Producer Award”. KEY also boasts an extensive connection within the industry, reflected by his collaborative projects with prominent artists: Girls' Generation's Taeyeon, Red Velvet's SEULGI, NCT's JENO, Crush, and i-dle’s SOYEON.
For KEY’s loyal fans in Singapore, “2025 KEYLAND : Uncanny Valley in SINGAPORE” marks a long-awaited opportunity to finally experience his solo concert on our shores for the first time. “Lil Freaks” and “SHINee WORLD” can anticipate a phenomenal evening where KEY will deliver unforgettable live performances tinged with his signature artistic touches and creative concepts.
Registration for the “SHINee WORLD” Membership (GL) Pre-Sale (Weverse) begins on 22 August 2025 (Friday), 1PM (SGT) till 24 August 2025 (Sunday), 11.59PM (SGT) via Weverse. The Pre-Sale will then take place on 1 September 2025 (Monday), between 12PM to 11.59PM (SGT) via sg.bookmyshow.com.
General Ticket Sales will follow on 2 September 2025 (Tuesday), from 12PM (SGT) via sg.bookmyshow.com.