Dyson
Dyson Welcomes Jang Won Young and Park Bo Gum as Their Asia Pacific Ambassadors
Wednesday, April 08, 2026
Since his debut, Park Bo Gum has built a trusted image that resonates with Dyson’s mission to solve
problems and improve everyday life through innovation. His credibility and relatable presence
make him the ideal ambassador to represent Dyson’s engineering -led philosophy. Park Bo Gum
will lead campaigns introducing Dyson’s latest machines, including the Dyson Spot+Scrub Ai Robot
Cleaner. This advanced device uses a three -step cleaning system —detect, remove, and recheck
dirt—while eliminating hidden stains w ith AI-powered precision. His role will expand to highlight
Dyson’s key innovations in home and hair care, demonstrating how Dyson technology enhances
daily living.
Park Bo Gum shared:
“Home is where I recharge, and technology plays a big role in making that space comfortable and efficient. Dyson’s innovations have always impressed me, and I’m excited to share their engineering values with everyone.”
Partnership rooted in innovation and self-expression with Jang Won Young
With five consecutive million-seller records and a dedicated fanbase spanning cultures and age
groups, Jang Won Young has become one of Asia’s most recognised beauty and fashion icons. Her expressive
performance style paired with her signature healthy, glossy hair , has made her a natural fit for
Dyson’s technology -driven approach to hair health.
“As an artist, my hair plays a big part in completing every concept I take on. The Dyson Airwrap Co -anda2x TMis my go -to styling tool because it helps me experiment with looks while keeping my hair healthy. I’m excited to be partnering with Dyson across Asia Pacific and to share new styling inspiration with fans.” - said Jang Won Young.
Dyson’s continued investment in beauty innovation
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