“We are thrilled to have partnered with Hyundai C Square to bring the best K-Pop artists to the region as part of SMTOWN LIVE. Korean pop music has grown in popularity at an astonishing pace and has a massive appeal around the world including in the UAE. We look forward to welcoming fans from around the world here to experience the infectious brand of music that is K-Pop in all its glory right here in Dubai.” 

“Hyundai looks forward to a successful event in partnership with 117 Live and we hope to extend our cooperation to leverage various content opportunities in the future.” 

“The incredible public response to the inaugural performance of EXO’s song ‘Power’ by The Dubai Fountain in January was a true demonstration of the popularity of K -Pop in the city. With the target of achieving 20 million visitors by 2020, this gives us the opportunity to leverage the popular genre’s dedicated fan-base in the UAE as well as globally. We are therefore delighted that this year Dubai has been introduced as one of the host cities on the SMTOWN LIVE concert tour, which will bring performances from some of K-Pop’s brightest talents to the region for the first time.”