YSL Beauté Introduces Its Newest Boutique at The Exchange TRX with Mark Tuan Special Appearance

Thursday, January 25, 2024

YSL Beauté welcomes beauty enthusiasts to its newest boutique in Malaysia at The Exchange TRX. The global luxury brand held a star-studded event on the evening of 24th of January to celebrate the opening of their new boutique. 
In celebration of the store opening, Mark Tuan of GOT7 made a special guest appearance at the YSL Beauté boutique bringing lots of buzz and excitement to the lively occasion. The highly anticipated event was attended by friends of YSL Beauté and fans of Mark Tuan waited in line surrounding the store since 10 a.m. to show their support.
Draped with white and black marble walls and flooring, the interior of the new boutique is inspired by the luxurious and edgy DNA of the house. It exhibits YSL Beauté’s passion for pushing boundaries and building a bold and confident community. The white marble brings brightness through the boutique, while the black marble adds contrast, and the accents of gold, silver, and luminous lines, add a sleek touch to the luxurious space. The all-new marble retail space is fashionable yet comfortable, enhancing the consumer’s shopping experience at the boutique.
The new boutique was officiated by YAM Tengku Zatashah binti Sultan Sharafuddin Idris Shah, Mark Tuan, Meerqeen - YSL Beauté Malaysia Ambassador, Trevor Hill - General Manager The Exchange TRX, and Zaireen Ibrahim - YSL Beauté & Armani Beauty General Manager MY & SG with a ribbon cutting ceremony.


The new addition to YSL Beauté’s male fragrance collection was introduced - MYSLF as the latest eau de parfum with a shorthanded title, designed to symbolize the contemporary evolution of masculinity. It embraces all the facets of the man you are and not the man society expects you to be; you are a unique combination of your life experiences and choices. Finding this unique personal identity is being bold and unapologetic to who you are.
The composition of MYSLF is a fine-tuned, intricately crafted scent that balances the woody fragrance family with flowers. The beating heart of the scent is orange blossom where you will catch a clean and radiant scent at the first spray, accompanied by bergamot to enhance its luminous character and floralcy. A 100% natural biotech material derived from sugar cane, AmbrofixTM brings uniquely sensual, modern woody ambery vibes and an authentic ambergris note that ties in with the clary sage of the fresh aromatic accord. Indonesian patchouli heart is crafted to give the essence more radiance and less earthy tones than classic patchouli. Sensual and enveloping, it brings warmth and richness to MYSLF’s signature orange blossom accord.

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