KAI as Bobbi Brown Asia Pacific Brand Muse

Thursday, April 15, 2021

Bobbi Brown Cosmetics is proud to announce KAI, South Korean singer and member of the K-POP groups EXO and SuperM, as Asia Pacific (APAC) Brand Muse. KAI exemplifies the Bobbi Brown ethos of optimism and confidence and personifies the brand spirit of celebrating individual beauty. Renowned as a singer, dancer, actor and model, KAI is a multi-faceted talent – inspirational, original, self-assured – the ideal expression of the Bobbi Brown philosophy and our promise of fresh, healthy glowing skin.

“It is a dream to be representing Bobbi Brown Cosmetics as the first Asia Pacific Brand Muse. The fact that the brand embraces natural beauty and celebrates confidence makes it a perfect fit for me. It’s an exciting challenge to reveal a new part of my personality through this partnership with Bobbi Brown Cosmetics and I can’t wait to share how it will take shape.’ said KAI.

“We are thrilled to welcome Kai to the Bobbi Brown Cosmetics family as our first Asia Pacific Brand Muse. As a global prestige beauty brand with a strong affliation in Asia Pacific, it’s imperative that we connect with our consumer through authentic personalities who resonate within this community. KAI’s multitude of exceptional talents and genuine appreciation of the Bobbi Brown Cosmetics’ beauty philosophy will allow us to bring our products and experiences to life in entirely new and engaging ways, reaching our Millennial and Gen Z consumers, said Karin Tran, Vice President/General Manager, Asia- Pacific. 
As APAC Brand Muse, KAI will partner with Bobbi Brown Cosmetics on upcoming makeup and skincare campaigns and social digital content to live across earned, owned and paid channels in addition to in-store platforms. His first campaign marks the launch of the new Intensive Skin Serum Radiance Lotion and Emulsion, a franchise extension to the brand’s Intensive Skin Serum Foundation SPF 40 PA+++.

Watch KAI unveils his beauty secret with Bobbi Brown:

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