Join Prudential #WeDODanceChallengeMY and Win Exclusive SuperM Merch

Thursday, April 15, 2021


Prudential and K-pop super group SuperM are launching the “We DO” music video to drive optimism and encourage people to stay fit and healthy in a fun way. Earlier this year, the insurer announced its collaboration with SuperM to launch a new campaign – We DO Well Together - to encourage people across Asia to stay well and healthy, and have fun doing it.
"We DO" reinterprets the easy and fun melody-based retro disco genre with the dynamic and futuristic colours of SuperM. The lyrics contain the message, "Let's all be ‘one’”, encouraging everyone to get on their feet and move to the beat as they dance to this exciting song. The new song also aims to spread positive energy by emphasising not only physical health but also mental wellness as part of the Prudential and SuperM collaboration.

The launch of the “We DO” song and music video will be followed by Prudential’s “We DO Dance” initiatives across Asia. “We DO Dance” is a series of health and wellness initiatives designed to offer people a fresh perspective and approach to managing their health and wellbeing.In Malaysia, Prudential Assurance Malaysia Berhad (PAMB) is running the #WeDoDanceChallengeMY from 10 April to 15 July to get Malaysians to dance their way to wellness. 

How to Join #WeDoDanceChallengeMY?
Method 1: Entry for Social Media Platform
  • Step 1: Watch the We DO Dance video on Prudential Malaysia’s Facebook, Instagram and TikTok account.
  • Step 2:  Replicate the moves from the We DO Dance video.
  • Step 3: Upload it in a video format (below 60 seconds) to your personal social media page (Facebook, Instagram and TikTok), with hashtags #WeDoDanceChallengeMY #WeDo #PRUxSuperM #PrudentialMalaysia and tag @prudentialmalaysia.
  • Step 4: The entry has to remain visible to the public at all times during the Contest Period until 31 August 2021.
Method 2: Entry for Pulse
  • Step 1: Download the latest Pulse by Prudential app.
  • Step 2: Get on the Pulse app homepage and head to “My Communities”.
  • Step 3: Search “Dance for Wellness” community and join the community.
  • Step 4: Click on the pen icon to create a submission.
  • Step 5: Attach your video (below 60 seconds, file size less than 5MB) and title your submission with #WeDoDanceChallengeMY and, hashtag #WeDO #PRUxSuperM in your post.
  • Step 6: The entry has to remain visible to the public at all times during the Contest Period until 31 August 2021.
Prize: Exclusive SuperM merchandise and a ticket to a virtual event with SuperM, exclusively sponsored by Prudential. 

Malaysians can stay updated with all the “We DO Well Together” campaign activities on PAMB’s website, http://bit.ly/WeDODanceChallengeMY, and/or download PAMB’s Pulse app to be part of the “Dance For Wellness” community. 

Watch the “We Do” music video here:

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