PUMA introduces its second collection inspired by Netflix’s Squid Game, the secret, high-stakes contest at the heart of the award-winning series.

Inspired by the exhilarating moments, lore, as well as the ruthless competition of Squid Game, this new collaborative range centers around the anticipated third season, featuring a fresh lineup of games including Jump Rope, Hide and Seek, and of course, the final Squid Game. For their second collection, PUMA and Squid Game bring these new games to life through a range of limited-edition apparel, footwear, and accessories.

PUMA’s legacy of sportswear is interpreted through a streetwear lens, with details and accents inspired by Squid Game. The collection’s Relaxed Football Jersey and Relaxed Shorts feature an abstract all-over print, with a PUMA x Squid Game logo lockup and geometric graphics nodding to the show’s ominous masked henchmen. The accompanying Graphic T-Shirt channels the infamous green tracksuits worn by Squid Game contestants, featuring a specially designed graphic on the chest. Accessories continue the narrative, as the collaborative Bucket Hat also utilizes the show’s signature green with graphic accents, while the Waist Bag features a hangtag of Chul-su, a doll-like figurine who is set to appear in season three.

For footwear, PUMA reworks the low-profile Palermo and the Easy Rider, each arriving with rich details and logo touches on the tongue to acknowledge elements from the show. The Easy Rider comes with an asymmetrical red-green design and a special Chul-su hangtag, while the Palermo is outfitted with frenzied contrast stitching across the upper,  as well as distinctive lace jewels, and a key-shaped hangtag. 

The PUMA x Squid Game collection is available on July 10, 2025, ranging from RM199 – RM529 at PUMA.com, PUMA stores, and at selected PUMA stockists including FootLocker and SSS.

Global K-Pop sensation YEONJUN of TOMORROW X TOGETHER has been unveiled as the new face of Somersby across Asia. The 4th generation K-Pop ‘it-boy’ brings his signature authenticity to Somersby’s new ‘No-Nonsense’ campaign – a bold new stance that speaks directly to a generation seeking straightforward enjoyment over pretenceAt Somersby, the belief is simple— ‘adulting’ is full of nonsense, overflowing with pressure and complication. It may be difficult to forget the over-the-top chaos of the everyday, but Somersby’s here to prove that it gets a little better with a side of chilled, fruity refreshment that hits different every time. That’s what the ‘No-Nonsense’ platform is all about, just easy-going moments, crisp apple refreshment, and a splash of carefree fun. Whether it’s winding down after work, catching up on the weekend, or simply escaping the everyday—Somersby’s here to remind you life doesn’t always have to be so serious.Bringing this spirit to life is YEONJUN, known for his cheeky humour, confident individuality, and yes, his love of apples. From swiping away ad clichés to keeping true to himself, he owns an energy that fits right in with what Somersby’s all about: fun, no jargon, no pretending, and freedom from the fluff.The campaign kicks off with a fresh new film in which the K-Pop star tosses aside the usual ad tropes and does things the YEONJUN way, putting a refreshing ‘No-Nonsense’ twist on the nonsense we all go through. It’s YEONJUN doing what he does best: being himself with a sense of humour and keeping it real, just like Somersby. Watch YEONJUN in Somersby’s latest campaign film HERE.Ready for some real fun? Somersby is bringing its ‘No-Nonsense, Just Great Taste’ vibes to Pavilion Kuala Lumpur from 1 till 6 July 2025. Come celebrate unfiltered moments and share your own experiences of ‘adulting’ nonsense to grab a complimentary can of Somersby 0.0.