PUMA’s sleek yet fiery Speedcat continues its run of form, returning in a new colorway alongside K-pop sensation Rosé.

In her latest visuals with PUMA, Rosé and the Speedcat sit in stillness, harnessing idle speed and ready to ignite. With each frame, tension builds as the Speedcat, ready to accelerate, is backdropped by the untamed power of a rumbling engine and blazing-red muscle on four wheels.

Once again, Rosé emits effortless elegance while highlighting the Speedcat as a bold emblem of individuality, bridging its unique past into the present.

For this latest drop, the iconic motorsport-inspired silhouette takes on a pale blue colorway with a flash of bold orange on the Formstrip, subtly evoking the low-profile silhouette’s racing heritage. The new PUMA Speedcat launches July 24 at PUMA.com, PUMA stores, JD Sports, and Foot Locker at a retail price of RM549.

PUMA introduces its second collection inspired by Netflix’s Squid Game, the secret, high-stakes contest at the heart of the award-winning series.

Inspired by the exhilarating moments, lore, as well as the ruthless competition of Squid Game, this new collaborative range centers around the anticipated third season, featuring a fresh lineup of games including Jump Rope, Hide and Seek, and of course, the final Squid Game. For their second collection, PUMA and Squid Game bring these new games to life through a range of limited-edition apparel, footwear, and accessories.

PUMA’s legacy of sportswear is interpreted through a streetwear lens, with details and accents inspired by Squid Game. The collection’s Relaxed Football Jersey and Relaxed Shorts feature an abstract all-over print, with a PUMA x Squid Game logo lockup and geometric graphics nodding to the show’s ominous masked henchmen. The accompanying Graphic T-Shirt channels the infamous green tracksuits worn by Squid Game contestants, featuring a specially designed graphic on the chest. Accessories continue the narrative, as the collaborative Bucket Hat also utilizes the show’s signature green with graphic accents, while the Waist Bag features a hangtag of Chul-su, a doll-like figurine who is set to appear in season three.

For footwear, PUMA reworks the low-profile Palermo and the Easy Rider, each arriving with rich details and logo touches on the tongue to acknowledge elements from the show. The Easy Rider comes with an asymmetrical red-green design and a special Chul-su hangtag, while the Palermo is outfitted with frenzied contrast stitching across the upper,  as well as distinctive lace jewels, and a key-shaped hangtag. 

The PUMA x Squid Game collection is available on July 10, 2025, ranging from RM199 – RM529 at PUMA.com, PUMA stores, and at selected PUMA stockists including FootLocker and SSS.

Dressed in a polka-dot collarless jacket and utility pants from the Louis Vuitton Fall-Winter 2025 menswear collection, paired with LV ButterSoft sneakers, Jackson Wang was present in his official capacity as a global ambassador for Louis Vuitton, joining an international audience to witness Pharrell Williams’s latest runway collection for the Maison.

On June 22, two days ahead of the show, JOOPITER announced The Jackson Wang Experience—an exclusive auction and capsule collection created in partnership with Jackson Wang, his label TEAM WANG design, and Billionaire Boys Club. The initiative marks the second collaboration between Jackson Wang and Pharrell Williams through his digital-first auction platform, following the success of their project last year.

The auction, which will be opened globally from June 22 to July 2, features three once-in-a-lifetime experiences and two collection items signed by Jackson Wang and Pharrell Williams. Net proceeds from the signed pieces will be directed to Black Ambition, a non-profit initiative founded by Pharrell Williams that supports Black and Hispanic entrepreneurs through capital investment and mentorship.

“It’s been a pleasure to welcome Jackson Wang into the JOOPITER universe once again, this time collaborating with BBC,” said Pharrell Williams. “I’m grateful this auction will also benefit Black Ambition, our funding and mentorship program supporting Black and Hispanic entrepreneurs.”

“For me, it’s always about growing, learning, and sharing that journey with people who truly care,” said Jackson Wang. “I'm really grateful to work with Pharrell and JOOPITER again for a second release. Another chance to show who I really am.”

Jackson Wang’s upcoming album MAGICMAN 2 is also gaining momentum. Chapter Three of the project became available for pre-order on June 23, with the full release set for July 18. Fans around the world are eagerly awaiting what Jackson Wang will deliver next.

The revamped store, now rocking over 4,112 square feet at #02-11 in Bugis Junction, is more than double its original size, offering an immersive shopping experience. Thousands of fans, shoppers, media, and influencers from across Southeast Asia flocked to witness the unveiling of this retail marvel. 

MINNIE herself joined Skechers' top brass, including Irene Lee (Senior General Manager, Skechers Singapore), Zann Lee (Managing Director, Skechers Southeast Asia), and Cedrick Tan (President of Skechers Southeast Asia, Hong Kong and South Korea), to officially cut the ribbon, electrifying the atmosphere with her presence and sending fans into a frenzy. Cedrick Tan noted that MINNIE perfectly embodies the Skechers spirit: style, versatility, and bold self-expression. 

Beyond the star power, the new Skechers store is a feast for the senses, boasting a sleek, contemporary design with a vibrant blend of deep navy and bold fuchsia. Shoppers can explore curated product zones featuring Skechers' latest comfort-driven collections, including exclusive lines like Court Classics, Skechers Street™ Shadow Collection, Skechers Hotshot Collection, Pickleball, and Performance Technical Running. 

A standout innovation is the integration of SafeSize technology, which offers personalized footwear recommendations based on foot measurements and movement patterns, ensuring every customer finds their perfect fit. 

The celebration continued at Level 1 Bugis Square Outdoor Atrium with a vibrant fashion showcase and an engaging Q&A session with MINNIE, hosted by Hazelle Teo. Lucky fans from Singapore and across the region enjoyed exclusive access to a VIP Fan Zone, creating unforgettable personal moments with MINNIE. Attendees also got to personalize their sneakers at a Skechers charms bar and strike a pose at a themed photo booth. 

This expanded Skechers flagship at Bugis Junction, alongside the iconic Jewel Changi Airport store, solidifies Skechers' presence in Singapore, offering a dynamic fusion of comfort, style, and innovation.

PUMA kicked off their immersive H-Street brand experience in Seoul, celebrating the upcoming launch of the new PUMA H-Street sneaker, with an exclusive VIP opening. 

KAZUHA joins a growing global roster of lululemon ambassadors, including seven-time Formula 1™ World Champion Lewis Hamilton, World PGA player Max Homa, and Tennis Pro Frances Tiafoe. She will be featured in lululemon’s global campaign, “Live Like You Are Alive”, which highlights modern day icons who live with intention and express themselves freely, inspiring others to bring their authentic selves wherever they go and find joy in the everyday.

What happens when Coca-Cola and K-pop’s hottest girl group, NewJeans, or NJZ team up? You get a one-of-a-kind pop-up experience that blends fashion, music, and the refreshing spirit of Coca-Cola—and it’s happening right here in Kuala Lumpur!

For the first and only time in the world, Coca-Cola is bringing the "So Fresh, So Clean" laundromat pop-up to Malaysia, inspired by the vibrant aesthetics of the Coca-Cola x NewJeans visual collaboration. Taking over Metropolitan Dobi Express in Sri Rampai from March 12-15, 2025, this event is set to redefine upcycling and Gen Z fashion with a creative twist.

How It Works: Score Your Exclusive NewJeans-Inspired Patch

Love NewJeans? Love sustainable fashion? This pop-up is your chance to revamp your denim collection with five exclusive, limited-edition patches—available only at this event.

Each fan gets one patch per redemption (up to three per person), and if you’re lucky, you might even trade designs with fellow fans!

Don’t Miss Out—It’s a One-Time-Only Event!

This Coca-Cola x NewJeans/ NJZ experience isn’t happening anywhere else in the world—so Malaysian Bunnies, this is your chance!

Come sip, style, and snap your way through an unforgettable fashion-meets-refreshment fusion that’s set to be a core memory moment.

Following the much-anticipated announcement in June, PUMA and global K-pop sensation Rosé from BLACKPINK are proud to unveil their first official campaign together. 

After making a stylish arrival at the airport, the first chapter of the partnership spotlights the PUMA Palermo, with Rosé showcasing the iconic low-top in her unique style. Set in the lively streets of Seoul, Rosé wears classic “Cobalt” and “Black” colorways of the Palermo Vintage, showcasing the shoe’s bright, playful colors and classic terrace gum sole. Rosé pairs the Palermo with stadium-inspired PUMA looks. 

PUMA’s partnership with Rosé will center around PUMA’s catalog of iconic silhouettes such as the “Rewrite the Classics” program, which celebrates PUMA’s most timeless footwear shapes and brings them into a new generation. Fusing music and style, Rosé’s ambassador role will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. PUMA and Rosé will reveal more from their creative partnership later this year.

The PUMA Palermo will be available starting July 18 on PUMA.com, at PUMA stores in 313@somerset, VivoCity, Bugis+, ION Orchard, OG People's Park, United Square, and selected Limited Edt stores. Additional colorways will be released soon. Stay tuned to PUMA’s Instagram account @pumasingapore for more details.