lululemon unveils its latest campaign, “Stretch Your Limits”, a powerful tribute to human potential, perseverance, and performance. At the heart of the campaign is lululemon’s second collaboration with acclaimed South Korean actor and brand ambassador Park Seo Jun, reinforcing his authentic connection to the brand and its values.

 

Joining him is Haram Bae, CrossFit coach, model, and lululemon ambassador for the Myeong-dong Timewalk store. Together, they embody the spirit of pushing boundaries and inspire others to pursue growth through movement.

 

Park, widely recognised for his roles in the Netflix series Gyeongseong Creature and Marvel Studios’ The Marvels, is equally admired for his dedication to running, calisthenics, and weightlifting — a commitment to movement that mirrors the intensity and passion he brings to the screen.

 

“I'm excited to share my favourite gear with you. As someone who's always on the go, I rely on lululemon's versatile products to keep up with my active lifestyle—whether I’m training, traveling, or tackling everyday life,” said Park Seo Jun.

The campaign spotlights the Pace Breaker Shorts, a staple in lululemon’s men’s lineup. Designed with lightweight Swift™ fabric, it offers exceptional breathability and multi-directional stretch—supporting movement in every direction, whether in training or daily life.

 

Also featured is the Metal Vent Tech collection, engineered with seamless construction to reduce chafing and distractions. Its Silverescent™ technology, powered by X-STATIC®, helps inhibit odour-causing bacteria, keeping wearers fresh and focused.

 

“Stretch Your Limits” is more than a campaign—it’s a movement. With Park Seo Jun and Haram Bae leading the way, lululemon invites everyone to explore what’s possible when you go beyond.