Spotify K-Pop Daebak playlist is now called K-Pop ON! (오).

K-Pop ON! (온) embodies the idea that ‘K-Pop is always on 100 for the whole world’. The new name is a double-entendre — combining the Korean word ‘온’ meaning, ‘100’, or ‘whole,’ with the English word ‘on’ to display the action of ‘turning on,’ a word that’s accessible to many languages around the world. K-Pop has exploded into an infectious global phenomenon and is taking over the ’whole (온)’ world. Every day in the K-Pop dreamland, there are new songs, styles, and trends and the K-Pop fandom is always-on. With K-Pop ON! (온), you’re not just turning on a playlist, you’re turning on the movement.

With over 230% growth in listening and with almost 8 Billion monthly streams globally, the genre has definitely taken over Spotify – as noted by the over 4.7M searches for “K-Pop” on the platform across the last 90 days. 

To celebrate the launch, K-Pop fans can also look forward to a wide swath of some of their favorite K-Pop artists including NMIXX, BTS, aespa, BLACKPINK, Red Velvet, NCT Dream, SEVENTEEN, ATEEZ and more on billboards around the world including LA, NYC, South Korea, Indonesia, Philippines, Japan and Toronto, with more exciting content to come across the platform and Spotify’s owned channels.

YONGGUK, a former leader of boy group B.A.P, is back with his sophomore album [2] after his first solo album, BANGYONGGUK, in 2019. His new album [2] narrates the stories of YONGGUK, his journey as an artist up until now, who has lived through unpredictable changes ever since he was born. Ahead of the release of this new album, YONGGUK released his single, “RACE,” at the end of 2021.His straightforward stories are told across six tracks of the album and cover topics of love and hate, joy and sadness under a broader keyword of life. [2] is also a trace of BANG YONGGUK’s constant struggle to get out of a small world by discovering arts and social culture. In this album, he decided to add new stories to his own mood, which is often described as “mostly dark, serious, and gloomy.” The album [2] represents a connection between surrealistic identity and realistic identity that is living in a recognizable world.

Online games developer and published Garena has announced global icon BTS as Free Fire’s latest global brand ambassador. The collaboration will see one of the most streamed artists worldwide1 enter the world of Free Fire for a never-before-seen event later in March.“BTS is a global phenomenon; their appeal and influence are unrivalled. We are absolutely excited to welcome BTS as our latest brand ambassador, and can not wait to share the collaboration plans we have in place,” said Harold Teo, Free Fire Producer at Garena. “Bringing BTS into the Free Fire universe will offer our players more ways to engage with the game, socialise with the community, and enjoy new experiences.”BTS has established itself as one of the world’s most well-loved groups, having won hearts and minds of hundreds of millions worldwide. Fans and players of Free Fire can look forward to a series of collaboration events and activities, both in the game and beyond. More details about the BTS x Free Fire collaboration will be shared in the coming weeks. Stay tuned for all the latest updates on Facebook, Instagram, and YouTube. 

Spotify - the world’s most popular audio streaming subscription service - announced that JYP Entertainment’s latest group NMIXX has been selected as the first RADAR KOREA artist of the year.

Song Kang is ready to meet fans worldwide in a virtual live fan meeting hosted by Netflix. 

The event will be aired through Netflix’s Korean content YouTube channel THE SWOON, and will feature a Q&A, quiz, and many more engaging interactions with the beloved actor. The hour-long virtual fan meeting will be streamed in English, while subtitles in Traditional Chinese, Indonesian, Japanese, Thai, Portuguese (Brazil), Spanish (Latin America), and Vietnamese will be made available after the live event.DETAILS OF THE EVENT