Leading luxe-edgy couture beauty house, YSL Beauty is pleased to announce the launch of the brand's newly reopened ION Orchard boutique and a new chapter of the iconic Rouge Pur Couture lipstick with a special guest appearance by global star, Mark Tuan. 
The new boutique is the first store in Singapore to carry the exclusive luxury fragrance range, the Le Vestiaire Des Parfums and to offer UV printing on iconic YSL Beauty products - from fragrances to lipsticks, consumers can customize unique gifts for loved ones. Consumers can also get a complimentary express makeover service at the store.

In conjunction with the launch of the YSL Beauty ION Orchard Boutique, the luxury beauty brand celebrated an epic reload of their iconic lipstick, the Rouge Pur Couture. The Rouge Pur Couture was first launched in 1978, and created an incomparable couture icon for generations of women who live unapologetically on their own terms. The new chapter of the iconic lipstick disrupts the satin game with a new formula, new couture packaging and new expertly curated shade range designed for all skin tones and attitudes. Taking lips on an intense color trip, new Rouge Pur Couture presents a sensorial creamy texture that glides on effortlessly to deliver an instant lip fusion, leaving a satin finish that’s nothing but couture. Inspiring a new experience in maximum satin, 3 muse shades take the spotlight - Rouge Muse, Nu Muse, and Orange Muse.Global star, Mark Tuan made a highly anticipated appearance at the YSL Beauty ION Orchard Boutique Launch event and the #CoutureMeUp afterparty, drawing a multitude of eager fans hoping to catch a glimpse of him. When asked about the one YSL Beauty product that he will be gifting to loved ones this Holiday, Mark shared that it will be the new Rouge Pur Couture “as there’s a variety of shades so there’s definitely a colour that’ll fit somebody”. Decked in black and gold, the #CoutureMeUp afterparty at 108 Robinson Road spotlighted the new Rouge Pur Couture with a lifesize dummy of the new elevated lipstick and a key product runway. DJ FVDER kicked started the party, with Singapore R&B trio, brb, turning the heat up with their spectacular performances of their hit songs, “do me right”, “juice” and “move”. Attendees included K-pop singer, SORN, as well as local celebrity Desmond Tan. Other local personalities who graced the party were Mae Tan, Iman Fandi, Saffron Sharpe, Shye-Anne Brown, Sonia Chew, Yung Raja, Tosh Rock, Alfred Sun and David Eung-Hao. The new YSL Beauty ION Orchard Boutique is open to consumers from 10am - 10pm daily, and the new Rouge Pur Couture is now available at YSL Beauty boutiques, yslbeauty.com.sg and at Sephora.