With their futuristic edge and trendsetting artistry, aespa has captivated MY (the group’s fandom) and listeners worldwide, cementing their influence in K-Pop. Their global impact is mirrored on Spotify, where their annual streams nearly doubled between 2023 and 2024.
“This album carries a special meaning for us by redefining the essence of ‘Rich Man’ through our unique energy and power. We want our fans to embrace this too,” said aespa. “We’re grateful for the chance to work with Spotify to bring this message to life at MY VAULT, and we hope MY have an unforgettable time celebrating our comeback in such a special way.”
MY VAULT will make its first stop in Seoul at Kasina Hannam, welcoming Spotify users from 1.00PM - 9.00PM on September 5. From September 6 to 12, the experience will open daily from 12.00PM - 9.00PM. From there, the pop-up will head to Tokyo from September 12 to 15, and then to Bangkok from September 19 to 21.
Inside MY VAULT, fans can fully immerse themselves in the music and mantra of aespa’s new album. From photo-worthy installations to interactive missions prepared by members KARINA, WINTER, GISELLE, and NINGNING - visitors will be taken on a journey to discover their inner Rich Man. Exclusive event merchandise will also be available while supplies last, with terms and conditions that apply.
The countdown to MY VAULT starts now at the Spotify Digital VAULT. Here, fans can unlock exclusive teasers and hear personal messages from the members, and even customize their very own aespa Spotify playlist cover. More surprises also await MY on the This Is aespa playlist on Spotify.
