The Korea Tourism Organization (KTO) is turning up the volume on culture, flavor, beauty, and rhythm with Feel Korea in a Heartbeat, a four-day cultural takeover happening from 12 to 15 June 2025 at the LG Oval Concourse in 1 Utama Shopping Centre. Running daily from 10:00 AM to 10:00 PM, and extended until 10:30 PM on Friday and Saturday, this immersive event promises a full spectrum of Korean experiences right in the heart of Malaysia.

"We are proud to present Feel Korea in a Heartbeat, a celebration of the diversity and depth of Korean culture. Through this event, we aim to bring Korea closer to the hearts of Malaysians and inspire their next journey to our beautiful country, Korea,” said Mr. Moon Sangho, Managing Director of Korea Tourism Organization Malaysia Office.

For those plotting their next Korean adventure, the event brings exclusive travel promotions and unbeatable packages via top travel agencies and airlines. Attendees can chat with Korean travel experts and get insider tips on off-the-radar destinations beyond Busan, Jeju, and Gangwon. Regional tourism booths will also be on-site with deeper insights and inspiration. Visitors who purchase travel packages or flight tickets to Korea during the event can redeem exclusive gifts, with additional rewards for on-site purchases.

Visitors who purchase Korea travel packages or airline tickets to Korea during the event can redeem exclusive gifts, with additional rewards available for on-site purchases.

Cultural enthusiasts can dive into hands-on activities including hanbok experiences, Korean calligraphy, personal color analysis, top loader decoration, and a Mini Busan DIY Workshop.  The energy does not stop there. A K-pop Dance Competition on 12 and 15 June will spotlight Malaysia’s most promising dancers with cash prizes and an exclusive audition opportunity with a top K-pop agency in Korea, arranged by 1 Utama.Live performances will light up the concourse with headline acts including The Painters, 1MILLION’s fierce Street Woman Fighter crew, and the boundary-blending Ksycalli Calligraphy..

The beauty beat comes alive with K-beauty trend updates, live product demos, and expert guidance from StyleKorean Malaysia, PIXX Malaysia, and KOTRA. From skincare routines to cult-favorite products, fans of Korean beauty can get hands-on with the best.The K-Food zone brings flavor to the floor with food sampling by CU Malaysia, KyoChon Malaysia, and Halal Hanwoo. Think street food, premium bites, and authentic flavors that transport you straight to the alleys of Seoul.