B.I Brings Star Power to NIVEA Derma Control Skincare Deodorant x Pickleball Event in Sunway Pyramid
Tuesday, September 02, 2025
NIVEA has been on a roll with back-to-back events at Sunway Pyramid, and on 1 September 2025, the world’s No. 1 skincare brand once again made waves by transforming the LG2 Orange Concourse into a vibrant pickleball court. The occasion marked the official launch of the NIVEA Derma Control Skincare Deodorant, an innovation designed to give Malaysians sweat-proof confidence with underarm skincare that truly cares.The day kicked off with excitement as local celebrities Shukri Yahaya, Hannah Delisha, Aedy Ashraf, and Iman Opie joined the Pickleball Dink Challenge, thrilling the crowd with their energy and playful competitiveness. The heat turned up another notch during a friendly showdown that paired Jestinna Kuan with Dr. Christopher Vierhaus (Country Manager of Beiersdorf Malaysia & Singapore) against Mark O’Dea and Carrol Tan (Head of Trading, Watsons Malaysia). The match drew cheers and laughter as the personalities showcased their sporty side while putting NIVEA Derma Control to the test.But the highlight of the day arrived when the crowd erupted into screams to welcome Korean rapper and songwriter B.I, who made a special appearance ahead of his upcoming Malaysia concert on 21 September. Fans were ecstatic to see him up close, creating a wave of excitement that filled the entire mall. During his session, B.I shared insights into his personal self-care routine, emphasizing how physical and mental wellness go hand-in-hand with his artistry.
"As an artist, my lifestyle and self-care walk hand in hand. Taking care of myself physically and mentally is essential in making sure I’m in top form while performing. I’m excited to add using NIVEA Derma Control Defend to my personal hygiene routine to make sure I stay fresh on stage,” said B.I.
To extend the celebration, NIVEA is hosting a week-long pickleball fun play at Sunway Pyramid from 1–7 September 2025, inviting shoppers and fans to experience the energy of the sport while discovering the benefits of NIVEA’s latest innovation.
During the 7-day roadshow, the public can also enjoy exclusive treats: - Spend RM40 on any NIVEA products (including the new Derma Control deodorant range) to receive an instant, customized Pickleball Charm (while stocks last).
- Spend RM60 on any NIVEA products (including the new Derma Control deodorant range) to redeem exclusive pickleball-inspired apparel and wearables.
The NIVEA Derma Control Skincare Deodorant is designed to care for all skin types, offering solutions that address different underarm concerns while delivering up to 72-hour protection. The range is now available at Watsons nationwide and other major retailers, pharmacies, hypermarkets, supermarkets, minimarkets, and e-commerce platforms nationwide.
For more information, visit www.nivea.com.my
or follow facebook.com/mynivea.
Photos credit: Sunway Pyramid
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