Held at Fabula Paris, the event welcomed media, stylists, and fashion enthusiasts. Inspired by racing culture, the space featured immersive installations—including model race cars and dynamic lighting—that expressed the theme “Life is a Race,” a metaphor for personal growth and self-expression.

This collaboration marks the second creative partnership between Jackson and Pharrell, reflecting their shared values in cultural exchange and individuality. As Jackson stated, “This collection is for those who aren’t racing to be first, but racing to be you”.

As part of the project, Jackson and Pharrell signed two exclusive items — a T-shirt and a biker jacket — now available on JOOPITER for charity auction. Net proceeds from the sale of the two signed items will be directed to Black Ambition, a non-profit initiative founded by Williams.It reflects the brands’ original intention to promote cultural exchange and authentic expression, while also capturing the unique imprint of their creative and cultural crossover.

The collection blends Jackson’s sharp visual style with Pharrell’s signature streetwear language, offering racing-inspired silhouettes such as jackets, washed T-shirts, and accessories, all grounded in a bold, minimalist black palette.

The “Life is a Race” collection will officially launch on June 25 at 12:00 AM (UTC+8) across the following platforms: