.jpg)
.jpg)
“Lee MinHo and Dato’ Sri Siti Nurhaliza perfectly embodies CUCKOO’s philosophy of going Beyond Standards. Their image, energy and passion fit well with our healthy brand appeal. We are thrilled to draw on their positive influence to bring the brand closer to our customers and broaden our reach to more Malaysians,” added KC Hoe (Hoe Kian Choon).
The series of announcements came at the back of a solid financial performance in 2021 despite the challenging environment. Since its inception in 2014, CUCKOO International has maintained seventh consecutive year of growth with a record earning of over RM1.13 billion last year. Apart from its dedication to innovation and service excellence, much of its success has been largely attributed to its flexible subscription-based business model.
During the media event night held on 31 March, CUCKOO also mentioned that they might be bringing the top star Lee MinHo to Malaysia. Stay tuned for more info!
