Avid Korean drama fans will soon be able to cozy up with the perfect binge-watching companion. From July 12 to August 1, Viu Singapore will be launching Take Your Stars Home – a three-week campaign aimed at giving viewers a chance to take home limited edition, one-of-a-kind 60cm giant plushies featuring their favourite Korean celebrities. A total of five plushie designs will be available over the three weeks, with different designs released for purchase weekly. Viu-ers can score a giant plushie of their choice when they purchase a 180 Days Viu Premium Subscription. The subscription is priced at $33.51, and eager fans can click-in and make their purchase at Viu Singapore’s official store on Shopee. The plushies are available in limited quantities, while stocks last.
Ms. Cheryl Lim, Country Head of Brand, Marketing & Communications, Viu Singapore, said, “We are always looking into our data to uncover insights that would elevate the experience of our Viu-ers. There is just something about Korean dramas that gets our adrenaline pumping, tears flowing and hearts fluttering. Whether you have had a stressful work day or are simply looking to unwind over the weekend, there is nothing like a relaxingly good binge-watching session on Viu to relieve some pressure from your everyday life. And what is better than having the perfect drama watching companion to accompany you through your laughter and tears?