On March 11, step back into the mind of famed Korean creator Kim Sunok, when Pandora: Beneath the Paradise arrives on Disney+ Hotstar. 

Say ‘annyeong’ to the latest local romantic comedy drama with a Korean twist as Lecturerku, Oppa! sets to premier in Malaysia tonight, 3 March 2023, brought to you exclusively by the leading Asian content streaming platform, iQIYI. K-drama fans will be treated to all the shenanigans of a typical K-drama romance, with a handsome oppa falling for a local Malay girl.Lecturerku, Oppa! is an iQIYI Exclusive drama that depicts a sweet love story between a student who finds herself slowly falling for the new Korean lecturer at her university, who has a crush on her and pursues her. The series depicts the dynamics of lecturer-student relationships, along with its challenges and societal acceptance. The drama brings a fresh feel to a Malay romantic comedy drama, injecting elements of K-drama tropes – the cute apologetic female lead, the jealous rival and love triangle, with an awkward library scene to boot – that will have Malaysians swooning and laughing, with a fair share of tear-jerking moments thrown in the mix.Although a rom-com in essence, Lecturerku, Oppa! also tackles challenges that might seem familiar to some Malaysians; intercultural and interfaith relationships. Sara is a Malay girl born and raised in Malaysia. Jung-Hyun is a Korean lecturer from South Korea who moves to Malaysia and speaks Bahasa Melayu. As the two interact throughout the series, they begin to learn more about each other and the cultures they come from, with Jung-Hyun even openly embracing Islam and Malay culture.

To kick off this mega campaign, Watsons is launching a Spend & Win contest where Watsons club members can stand a chance to win a 5 Days 4 Night (5D4N) trip to South Korea. To participate, Watsons Club members need to spend RM120 & above on participating brands' products in-store & online in a single receipt. Elite members, will stand a chance to win two (2) times entry when they purchase RM120 and above. 10 lucky winners will be selected by submitting their entries at http://bit.ly/KBEAUTYFESTA.On top of that, in conjunction with the mega campaign, customers can visit for a limited time only K-Beauty Festa “I Got Seoul” at Sentul Depot KL from 16 – 19 March 2023 and immerse themselves with K-brands and products through experiential offerings of beauty workshops, fun games, meet & greet sessions, Korean delicacies and many more. Look out for K-participating brands from skincare, cosmetics, personal care and health available to offer their experiential offering.

In celebration of the first ever YSL Beauty Libre Pop-Up at Gurney Plaza, WayV's TEN, a Thai singer and dancer who is active globally, will be in Penang on 11 March 2023 (Saturday) to grace the launch event. About TEN 

IMC Live Global is proud to present pH-1's 'About Damn Time' world tour in Kuala Lumpur on 16 March 2022, 7 pm at the Zepp Kuala Lumpur.