In a dazzling display of fandom and fashion, global apparel giant UNIQLO hosted a fan sign event with K-pop sensation TREASURE on June 18th at the Daewon Content Live Hall in I’PARK Mall, Yongsan, Seoul. This exclusive event was a celebration of the recently launched ‘Find Your TREASURE UT’ collection, a graphic t-shirt line born from the collaboration between UNIQLO and the popular boy group, which hit stores on May 24th.  All 10 members of TREASURE attended the event, where they met and signed autographs for 50 fans who were invited through UNIQLO’s pre-event.

The ‘Find Your TREASURE UT’ collection stands out with its unique designs inspired by six of TREASURE’s hit songs: ‘BOY’, ‘I LOVE YOU’, ‘JIKJIN’, ‘DARARI’, ‘HELLO’, and ‘BONA BONA’.The body silhouette has unisex-friendly oversized proportions developed especially for the collection. Fans will be keen to see which pattern their favorite member is wearing.

For those unable to attend the event, the ‘Find Your TREASURE UT’ collection is available at all UNIQLO stores across Malaysia and Korea, as well as on UNIQLO’s online store. 

Paris Fashion Week is always a spectacle, but this year, all eyes were on one man: Jackson Wang. The multi-talented artist and Louis Vuitton brand ambassador was a vision of style and charisma as he attended the Louis Vuitton Men’s Spring-Summer 2025 Show. This marked his fourth appearance on the iconic Parisian runway, a testament to his growing influence in the fashion world.

Dressed head-to-toe in a full Louis Vuitton SS25 runway look, Jackson Wang was the epitome of modern elegance. His ensemble, a flawless fusion of contemporary design and timeless sophistication, captured the extraordinary allure that both he and the Louis Vuitton brand represent.  

Jackson’s frequent appearances at Paris Fashion Week not only highlight his deep-rooted friendship with the Louis Vuitton brand but also underscore his personal international influence.  It further solidifies his exceptional status in the fashion industry.

Beyond the runway, Jackson Wang is making waves in other creative ventures. He recently launched a high-profile auction project in collaboration with Pharrell Williams’ digital auction platform, Joopiter. It is reported that all proceeds from the auction will be donated to charity. We look forward to his continued creation of more exciting projects behind the scenes in the future.

#JacksonWangxLVMenSS25

Fans and music enthusiasts alike should mark their calendars for noon on June 26th, when "Satellite" will be available on all major music streaming platforms. 

In a groundbreaking move that marries the worlds of music, fashion, and athletic wear, PUMA has officially announced their latest partnership with Rosé, the powerhouse vocalist of the iconic K-pop group BLACKPINK.

Rosé has established herself as a dominant and inspiring force in the K-pop world, as well as a style icon in her own right. Through the partnership, Rosé will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. As the new face of the brand, Rosé will spearhead the “Rewrite the Classics” initiative, breathing new life into PUMA’s most celebrated designs and ensuring they resonate with a contemporary audience.

Rosé says, “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.”

Joining PUMA Sportstyle ambassadors who have had a transformative impact including Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé kicks off her partnership wearing the PUMA Palermo, styling the iconic low-top in her own way. As part of this elite roster, Rosé’s role promises to be multifaceted, leveraging her musical prowess and fashion-forward mindset to redefine PUMA’s classic offerings.

Maria Valdes, Chief Product Officer for PUMA, expressed her excitement about the partnership: “Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s "Rewrite the Classics" program highlighting franchises like Palermo, and Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together” .

Rosé’s journey to stardom is nothing short of inspiring. Born in New Zealand and raised in Australia, she discovered her passion for music early on. Mastering the piano and guitar, she honed her singing and songwriting skills, eventually rising to global fame with BLACKPINK. Rosé’s debut album ‘R’ was released in 2021 with a lead single "On the Ground,” which broke the record for the most-viewed music video in the first 24 hours on YouTube by a solo K-pop artist. Rosé is also the winner of a Hanteo Music Award, and a Mnet Asian Music Award, and boasts the honor of being the first artist to top the Billboard Global 200 as a soloist and as part of a group. 

With Rosé’s influence, PUMA is poised to embark on a transformative era, blending its rich heritage with the dynamic energy of one of today’s most influential artists. Fans worldwide eagerly await the innovative campaigns and stylish collections that this powerful collaboration is sure to produce.

Netflix is gearing up for a monstrous summer showdown as Sweet Home returns for its third and final season on July 19, bringing the epic tale of survival and evolution to a thrilling conclusion.

Since its debut, the apocalyptic horror series has captivated audiences worldwide.  Season 1 introduced viewers to a chilling world overrun by grotesque K-creatures, marking a historic moment as the first Korean series to crack the Netflix Global Top 10 TV (Non-English) list.  Season 2 continued the journey by expanding the universe and exploring deeper themes.

In Season 3, the line between monster and human blurs with each passing moment and humanity grapples with the emergency of neo humans in a world on the brink of annihilation, marking the climax of the monsterisation saga. The poster features Hyun-su (Song Kang) amidst a city in ruins, his extended monster wing hinting at internal turmoil as he was last taken over by a monster at the end of Season 2. Mysterious cocoons hang overhead, suggesting a new era on the horizon.

 The new season promises to bring a fitting close to the epic series and to complete the stories of each character, including:

• Nam Sang-won, who appeared in the body of Pyeon Sang-wook (Lee Jin-uk) before Dr. Lim (Oh Jung-se)
• Eun-hyeok (Lee Do-hyun), who was born anew with a complete body from a cocoon
• Yi-kyung (Lee Si-young), whose maternal instincts are mixed with love and fear for her child, Kid (Kim Sia), who was born as a monster
• Eun-yu (Ko Min-si), who went from an adolescent student to an adept warrior
• Private Park (Jinyoung), who grows closer to the lone wolf Eun-yu by shadowing him
• Master Sergeant Tak (Yoo Oh-seong) from Crow Platoon and Kim Yeong-hu (Kim Moo-yeol), who both pursue a common goal but with different means.

Monsters and humans, who will win? Catch the thrilling conclusion to Sweet Home on 19 July, only on Netflix.

On the evening of June 7th, Singapore’s Capitol Theatre was transformed into a euphoric haven for fans of the South Korean rapper and singer B.I. The much-anticipated stop of his HYPEUP tour captivated the audience with an exhilarating performance that spanned over 2.5 hours, leaving no one in their seats by the end of the night. 

B.I, returning to Singapore following his last performance in March 2023, opened the night with "Michelangelo," a self-penned anthem that delves deep into themes of self-confidence and the relentless pursuit of excellence. The lyrics, rich in metaphor, drew a parallel between the artist's own journey and the legendary sculptor’s quest to create masterpieces. As B.I’s powerful voice 

filled the theatre, it was clear that this performance was set to be an extraordinary display of artistry and ambition. 

Throughout the concert, B.I’s setlist was a whirlwind tour through approximately 50 songs, showcasing his versatility and relentless energy. From high-energy beats that had the crowd jumping, to heartfelt ballads that stirred emotions, the variety in his performance kept the audience enthralled. 

For many, mentioning the word “home” often sparks thoughts of one’s cherished idol. And here’s the announcement that will greet you like a bear hug during a morning star, as the answer will always be YES if it’s SUHO who’s inviting you home. PULP Live World proudly presents the 2024 SUHO CONCERT IN KUALA LUMPUR on July 28, 2024, at the Mega Star Arena. SUHO will give his fans the chance to experience the comforting feeling of home through his heartfelt music. This marks SUHO’s first solo concert tour, promising an unforgettable experience for fans as they witness his solo performances for the first time.

Unscripted show Jinny's Kitchen 2, which involves a cast of famous actors opening and running a Korean restaurant overseas, will be coming to Prim Video. Actors Jung Yu-mi, Park Seo-jun, and Choi Woo-shik will be rejoining Lee Seo-jin in this new venture. 

HWASA of established K-pop girl group MAMAMOO is poised to delight her fans, “Twits”, in Singapore for her solo fan concert tour. CK Star Entertainment is proud to present the Singapore stop of “HWASA the 1st FANCON TOUR [Twits] ”, at The Star Theatre on 22 June 2024 (Saturday), 7PM. 

K-pop Super Festival Brings More Opportunities Than Ever for Intimate Fan-Artist Connections

CJ ENM has just announced the highly anticipated lineup for KCON LA 2024, the world’s largest K-pop fan and artist festival, set to take place from July 26 to 28. This three-day extravaganza will be held at the Crypto.com Arena, LA Convention Center, and GILBERT LINDSAY PLAZA in Los Angeles.

This year’s KCON LA 2024, presented by Samsung Galaxy, promises to be more exciting than ever, transforming into a full-fledged 'K-POP Fan & Artist Festival.' The theme, ‘MUSEUM OF POPPIA,’ will set the stage for a celebration of music and culture that transcends borders and generations.

The festival will feature an electrifying lineup of global K-pop sensations including ENHYPEN, ZEROBASEONE, BOYNEXTDOOR, TWS, and NMIXX, among others. Attendees can look forward to a vibrant atmosphere with expanded multi-stages and a variety of K-pop content and programming across four major stages: ‘M COUNTDOWN,’ ‘KCON STAGE,’ ‘MEET & GREET,’ and ‘SHOWCASE.’ These stages will offer fans unique opportunities to engage with their favorite artists, from large-scale performances to intimate meet-and-greets.

The full KCON LA 2024 lineup includes (in alphabetical order):

• A.C.E
• APOKI
• BIBI
• BOYNEXTDOOR
• CRAXY
• DRIPPIN
• DXMON
• ENHYPEN
• god
• HYOLYN
• I-LAND 2
• INI
• isaac hong
• JEON SOMI
• JO YURI
• Kep1er
• ME:I
• NMIXX
• P1Harmony
• POW
• STAYC
• TAEMIN
• TWS
• ZEROBASEONE
• ZICO

More artists will be announced in the coming weeks.

“Last year’s KCON LA marked a turning point, expanding both the size and scope of the event with a major media partner for the first time. We are excited to build on this momentum,” said Harry H.K. Shin, Head of Music Entertainment at CJ ENM. “As a flagship K-pop Super Festival, we are committed to providing more opportunities than ever for intimate connections between fans and artists.”

Since its inception in 2012, CJ ENM’s KCON has played a pivotal role in fostering a global K-pop community and showcasing the immense power of K-pop fandoms. With around 1.83 million attendees over the past 12 years, KCON has become a premier platform for launching K-pop artists’ international careers, boasting iconic moments like BTS’s performance in 2014 and G-Dragon’s groundbreaking collaboration with Missy Elliott.

Mark your calendars for July 26-28 and join us at KCON LA 2024 for an unforgettable celebration of K-pop music, culture, and community.

Several Well-Known Korean Celebrities Shake Off The Spotlight And Live Someone Else’s Life For 72 Hours 

After years of fame and success, several well-known Korean celebrities trade in their stardom for 72-hours of normality in My Name Is Gabriel - a fun new Korean reality show coming June 21 to Disney+ Hotstar.

With starring roles, cover shoots, and regular headlines keeping them front and center in the public’s mind, Korean celebrities often struggle to live normal lives. In My Name Is Gabriel, several of Korea’s most well-known entertainers are transported to another part of the world to live someone else’s life for 72-hours. Separated from their friends, family and publicists, for a life assigned by an AI algorithm, the celebrities will be sent as far afield as Chiang Mai, Chongqing, Guadalajara and Dublin and challenged to fit-in to their new homes, live with a new family, and work someone else’s job. 

Starring actor Park Bogum (Reply 1988), actor Ji Changwook (The Worst of Evil), comedian Park Myungsoo (Infinite Challenge), actress Yeom Hyeran (The Glory), and TV host Gabee, My Name Is Gabriel is produced by legendary South Korean producer Kim Taeho (Infinite Challenge).

Fans of Korean variety shows can sign-up to Disney+ Hotstar today to enjoy immediate access to other unmissable series including season one and two of The Zone Survival Mission starring Yu Jaeseok, Lee Kwangsoo, and Kwon Yuri, as well as other award-winning series including Moving, about South Korean special agents working to protect their super-powered children from harm and exploitation, The Worst Of Evil, Big Bet, and countless other thrilling Korean and international titles.

Stream My Name is Gabriel from June 21 on Disney+ Hotstar.

Sappe PCL or SAPPE has officially named the world’s leading K-Pop boy band SEVENTEEN, top of the list of K-Pop boy group brand value ranking, as its First Global Brand Ambassador for flagship fruit drink Mogu Mogu. As part of the role, the 13 members of SEVENTEEN will be the representatives of 'Fun' and 'Lively' for SAPPE’s fruit juice with coconut jelly Mogu Mogu, the favorite drink in several countries, with its “Sip Chew Feel Mogu Mogu” campaign. This reflects the strong global success of SAPPE, which currently exports beverages to around 100 countries worldwide.SAPPE made another important stride toward becoming a 'Global Brand' when it was able to achieve continuous growth in the foreign market, receiving wide acceptance among customers with its innovative strategies like the 'France First' model in Europe and the 'Korea First' in Asia through its Global Influencer Marketing strategy and the product tie-in in K-Dramas on Netflix. These initiatives have created viral trends at the regional and global levels, positioning South Korea and France as the "Main Influencers" in their respective regions.