The anticipation was palpable as fans and media gathered at The Exchange TRX for the opening of Skechers' 99th store, highlighted by a special appearance from K-Pop sensation and Skechers ambassador, Cha Eun-woo. Prior to the grand event, Eun-woo met with the media in a press conference where he shared his impressions of Malaysian fans, expressing gratitude for their warm reception and enthusiasm. In a unique move that excited fans, Cha Eun-woo spoke exclusively in English, providing a personal touch to the event. This interaction set the stage for a more intimate connection between the star and his admirers.

Following the press conference, Cha Eun-woo proceeded to Skechers store at The Exchange TRX for a ribbon-cutting ceremony. Subsequently, he engaged in an insightful store tour alongside the Skechers Management team. The tour showcased various sections of the store, with a special focus on the Skechers DIY corner, underlining the brand's commitment to delivering a unique and exceptional shopping experience.

Beyond the brand ambassador role, Cha Eun-woo shared his personal connection with Skechers. Dressed in Skechers’ latest lifestyle apparel collection and sporting the Tres-Air UNO fashion sneakers, he expressed, "Beyond being a brand, Skechers is a lifestyle for me, seamlessly blending comfort and style." The singer-actor highlighted the versatility of Skechers, stating that the shoes match all kinds of styles, empowering him to step into each day with confidence and flair.

The excitement reached its peak as Cha Eun-woo took center stage for a meet and greet session with eager fans. Some enthusiasts had waited since the morning, ensuring a prime spot to catch a glimpse of their idol. The atmosphere was electric as fans got a chance to interact with Eun-woo, creating unforgettable moments.

The event wasn't just about footwear; it was a full-scale entertainment extravaganza. Performances from Kuan's Family and dance crew Zeppo Youngsterz added dynamism to the celebration. The day's highlight included a fashion show, showcasing Skechers' latest offerings and trends, captivating the audience with style and innovation.

As the day unfolded with excitement and style, it culminated in a vibrant after-party. Attendees were treated to a lively atmosphere, celebrating not only the opening of the 99th Skechers store but also the brand's seamless blend of comfort, style, and entertainment.

Skechers' grand event at The Exchange TRX was undoubtedly a spectacle, creating lasting memories for fans and reinforcing Cha Eun-woo's role as a charismatic ambassador for the brand. Experience the Skechers magic at the newest store on Level 2 of The Exchange TRX.