Yoodo - Malaysia’s first truly customizable and 100% digital mobile service brought cheer to the BTS Malaysia Army through a dynamite collaboration that empowered them to pursue their passion for BTS. Around 178 Armies were brought to the much-anticipated screening of BTS’ latest documentary, which captured the boy-band’s journey throughout their 2019 Love Yourself: Speak Yourself Tour.
Yoodo’s collaboration with BTS Malaysia saw a giveaway of the documentary’s screening tickets to fans in the Klang Valley. The tickets were snapped up in a matter of minutes as fans were eager to watch the K-pop sensations on the big screen.
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| Freebies given by fans from BTS Malaysia |
Asides from the documentary screening, Yoodo also delivered special ‘fan kits’ consisting of BTS-themed fanmade stickers and badges. Wrapped up in custom Yoodo K-themed packaging, the fan kits were distributed to a total of 6,800 ARMYs across Malaysia.
Yumi, a representative from BTS Malaysia said they were surprised when contacted by Yoodo for this collaboration. “It was a massive project and we were excited about the screening project but at the same time challenged, considering the team members weren’t all in the same country. After some discussion we decided on distributing goodies to other fans from different states as they weren’t able to catch the screening.
Thank you @BTSMalaysia and thank you too @yoodoMY 💜💜💜💜💜💜💜#BreakTheSilence_BTSMsia #Yoodo_BTSMsia #BreakTheSilenceTheMovie pic.twitter.com/zLBjpYuRVJ
— Spring⁷ 💜 (@springminkookie) September 12, 2020
“Given the success of this collaboration with BTS Malaysia, we are keen on exploring more ways to excite K-pop fans in Malaysia. K-pop is a hugely successful scene with many talented groups, and we want to bring fans closer to their favourites,” Tuck Mun continued. “We welcome the K-pop community in the country to reach out and collaborate with us as Yoodo continues to find ways to deliver unique experiences for our users.”
This collaboration with BTS Malaysia is one of the many K-pop related activities Yoodo has created to connect with Malaysians and celebrate their passion. Among them were social media contests to give away tickets to the IU 2019 Love, Poem Tour as well as online concerts to shows such as the (G)I-DLE Online Concert 'I-Land: Who Am I' and Monsta X Live: From Seoul With Love virtual concert. Yoodo has also launched a weekly K-pop update video segment with local personality and K-pop fan, Hani Fadzil.
