Unveiled on August 1, the revamped Marina Bay Sands store now spans a dramatic duplex layout, welcoming visitors into an expansive world of artistic expression. At the center of this space is the GIANT HEAD KINETIC OBJECT, an otherworldly installation developed by the Gentle Monster Robotics Lab. Featuring three constantly moving sculptural heads that shift in emotion and thought, the piece captures the brand’s obsession with perception, introspection, and surreal storytelling.

The exclusive reopening event drew a massive crowd, thanks in part to a surprise appearance by South Korean star Kim Min-Gyu. Despite being held on a weekday, the event attracted thousands of fans eager to catch a glimpse of the star and see him don the latest pieces from Gentle Monster's collection. The celebration also brought together media, tastemakers, and fashion insiders, making it one of the city’s standout fashion moments this season.

Meanwhile, Gentle Monster’s original Singapore location at ION Orchard has also reopened following a complete redesign. The refreshed concept retains the brand’s signature avant-garde spirit while enhancing the overall customer journey with new energy and sophistication.

The renewed flagships reinforce Gentle Monster’s mission to continuously challenge retail norms through artistic provocation and bold spatial experiences. Since its founding in 2011, the brand has grown into a global creative powerhouse, combining eyewear design with high-concept environments that turn shopping into a sensorial journey.