Bobbi Brown Cosmetics is proud to announce KAI, South Korean singer and member of the K-POP groups EXO and SuperM, as Asia Pacific (APAC) Brand Muse. KAI exemplifies the Bobbi Brown ethos of optimism and confidence and personifies the brand spirit of celebrating individual beauty. Renowned as a singer, dancer, actor and model, KAI is a multi-faceted talent – inspirational, original, self-assured – the ideal expression of the Bobbi Brown philosophy and our promise of fresh, healthy glowing skin.“It is a dream to be representing Bobbi Brown Cosmetics as the first Asia Pacific Brand Muse. The fact that the brand embraces natural beauty and celebrates confidence makes it a perfect fit for me. It’s an exciting challenge to reveal a new part of my personality through this partnership with Bobbi Brown Cosmetics and I can’t wait to share how it will take shape.’ said KAI.

Prudential and K-pop super group SuperM are launching the “We DO” music video to drive optimism and encourage people to stay fit and healthy in a fun way. Earlier this year, the insurer announced its collaboration with SuperM to launch a new campaign – We DO Well Together - to encourage people across Asia to stay well and healthy, and have fun doing it."We DO" reinterprets the easy and fun melody-based retro disco genre with the dynamic and futuristic colours of SuperM. The lyrics contain the message, "Let's all be ‘one’”, encouraging everyone to get on their feet and move to the beat as they dance to this exciting song. The new song also aims to spread positive energy by emphasising not only physical health but also mental wellness as part of the Prudential and SuperM collaboration.The launch of the “We DO” song and music video will be followed by Prudential’s “We DO Dance” initiatives across Asia. “We DO Dance” is a series of health and wellness initiatives designed to offer people a fresh perspective and approach to managing their health and wellbeing.In Malaysia, Prudential Assurance Malaysia Berhad (PAMB) is running the #WeDoDanceChallengeMY from 10 April to 15 July to get Malaysians to dance their way to wellness. 

Calling all BTS fans: an exclusive BTS photobook is hitting our shores, and ARMYs in Singapore will be the first in the world to get their hands on it. Officially endorsed by HYBE Corporation, formerly known as Big Hit Entertainment, “The Fact BTS Photobook Special Edition: We Remember” features never-before-seen photos of the worldwide superstars. This collector’s item is dropping exclusively at Suntec City from 4 May 2021.Highlights of the book include BTS’s performance at “The Fact Music Awards 2020” (TMA 2020) and their February 2021 appearance on “MTV Unplugged”, featuring a collection of performance photos and backstage candids. Fans can also put their love for BTS on full display with five mini-posters and four sets of eight photocards which come with every book purchase.

The Face BTS Photobook @ Suntec City

Artist impression of the North Atrium Display

Coffeesmith Promotional Menu

GOPIZZA Promotional Menu

TinyTan Face Mask

If you’ve been indulging in romance dramas and want something different this April, Viu has got a list of shows that will keep you up all night! Kick off your thrill marathon with the highly anticipated K-drama, Taxi Driver. Follow the story of former naval officer Kim Do Ki, whose life changed the moment his mother was murdered by a serial killer. With the law failing him, how far would he go to prevent the others from the same fate?It’s time to get your senses tingling! Sell Your Haunted House is a fantasy drama that stars Jung Yong Hwa from popular K-pop band CNBlue, and Jang Na Ra where she plays Hong Ji Ah, a real estate agent who has the ability to see spirits and profit from turning these haunted houses into cozy homes through exorcism. 

In need of a K-show marathon? We’ve compiled 6 different titles for you to binge-watch to your heart’s content. From giddying romances to frightening sci-fi thrillers, there’s never a boring moment. 

Streaming now, new episode to release every Wed & Thurs, 9.30PM on iQIYI app & iQ.com

At the top of the list of rom-com korean dramas is Oh Master!, which follows the unlikely pairing between Lee Min-ki and Nana (former After School member), set against the backdrop of the entertainment industry. 

In Oh Master!, Han Bi-Soo (Lee Min-ki) is a top thriller drama screenwriter who has an aversion to dating, while Oh Joo-in (Nana) is a popular actress who is unable to date. However, when stuck in a house together, love inevitably blossoms between the unlikely pairing. Stay tuned for heart-fluttering scenes as their romance develops!

Scripting Your Destiny spices things up with a sprinkle of fantasy, as Ki Do Hoon plays a deity who gets entwined in a budding romance with actress Jeon So Nee, a human. In this magical romance drama, Deity Shin Ho Yoon (Ki Do Hoon) dictates the destinies of mortals. Stumped after being tasked to write the life script of Go Chae Kyung (Jeon So Nee), he decides to plagiarise Chae Kyung 's unreleased romance novels, pairing her up with drama producer Jung Ba Reum (Kim Woo Seok). However, things get complicated as Ho Yoon develops feelings for Chae Kyung too.

Written by Kim Eun Sook, who is known for previous hits such as Descendants of the Sun, The Heirs and Goblin, the drama is sprinkled with Goblin references.

So I Married The Anti-Fan takes the cliche storyline of ‘enemies to lovers’ to a whole new, exciting level, unravelling the romance between member of Girls‘ Generation Choi Sooyoung and Choi Tae Joon (known for Suspicious Partner). 

Release on 2 April

Follow along as the pair is forced to get closer, turning from enemies to lovers.Alternatively, the magical Dramaworld is for all the hardcore K- drama fans out there, featuring cameos from top Hallyu stars like Choi Si Won (from boy band Super Junior) and Han Ji-min (known for Rooftop Prince). 

Blurring the lines between reality and fiction, Dramaworld follows the adventures of Claire Duncan (Liv Hewson), an American college student who is a huge fan of Korean dramas and actor Joon Park (Sean Dulake). In a magical twist of fate, she gets transported to the drama her favourite actor Joon Park is acting in.

Release date: 17 April

Bringing you back to Earth, the coming of age movie Double Patty will feature Red Velvet’s Irene debut as an actress, as she stars opposite Shin Seung-ho (known for Love Alarm). It all started with a late night burger craving. When Kang Woo Ram (Shin Seung-Ho) enters the homemade hamburger restaurant Lee Hyun Ji (Irene) is working part-time at, a gradual romance develops as they support each other through life’s endeavors.

A relatable reflection of the struggles young adults face, this slice of life movie makes for a comforting watch.

Looking for shows that are a little more intense? If horror movies are your go-to, Dark Hole, featuring Kim Ok Bin (known for Arthdal Chronicles and Lee Joon Hyun (known for 365: Repeat the Year) will definitely satisfy your need for scares. The drama follows former police officer (Lee Joon Hyuk) and detective (Kim Ok Bin) as they battle against humans that have turned into monsters from breathing in dark smoke from a sink hole.

Filled with gore and hair-raising scenes, you definitely won’t be able to tear your eyes away from the screen. All titles are available to watch on iQIYI app and iQ.com.

photo credit: iQIYI, OCN