CEO of IME Group has made Malaysia proud by winning “China Operating Companies for Large and Medium-sized Concert in 2016” award recently. IME Group was established over 10 years under the leadership of the Malaysian-born CEO, Brian Chou. 

IME Group is listed as the TOP 3 companies for “China Operating Companies for Large and Medium-sized Concert in 2016” in the Music China Expo, organized by Dao Strategy Research Centre for Music Industry, in Beijing China. 

During the China Music Festival 2017, CEO of IME Group Brian Chou shared his business experience as an industry expert. In his speech, Mr. Brian has discussed the strategies to increase ticket sales. He mentioned that organizing a concert requires good business insights and right timing. Moreover, organizing a successful concert requires a lot of preparation, for instance, doing researches on the current trend and the public’s preference. Besides that, he also stated that the value proposition is very important in organizing a successful concert; appropriate marketing strategies will help to reach a wider target audience. The key elements in organizing a successful concert are having good business insights and know your concert’s value proposition. 

In 2016, IME Group has reached over 36 million attendees supporting all their concerts from 7 countries, 24 cities and 52 concerts. The CEO of IME Group quoted, “if you work hard, you will succeed”. He added that this award belongs to the whole IME Group, as each and everyone plays a crucial role in this company. As for the future growth, the CEO of IME Group Brian Chou said that they will expand their concerts business globally and plans to organize more favourable concerts in Malaysia. 

About IME Group 

IME Group is an entertainment company that has the most regional offices in Asia. IME Group has the top management team, they have many experienced staffs from many different countries such as China, Taiwan, Malaysia, Singapore, Hong Kong, Korea, Japan, Thailand, Philippines, Indonesia, Australia and Vietnam. IME Group is able to reach the Chinese music industry’s talented artists globally. IME Group has the best concert production team by having the best lighting, audio and staging for concert tours and live events.IME Group has the most talented and experienced staffs in business development team, marketing team, production team, operation team, artist management team and they also have a strong media connection. IME Group would be the top entertainment company in Asia. 

IME group has collaborated with many well-known artists such as Britney Spears, Mariah Carey, Yanni, Michael Bubble, Air Supply, BIGBANG, BTS, Park Bo Gum, Kim Jae Joong, Lee Dong Wook, Jung Yong Hwa, Jason Chou, Fish Leong, Rainie Yang, A-Mei, Soda Green, Dave Wang and Winnie Hsin.

Q: Yoo Seung Ho (YSH) and Kim So Hyun (KSH), could you please tell us how your acting skills in The Emperor: Owner of the Mask will be different from your previous works in relation to your characters.

YSH: It was a challenging journey for me to convey the emotions as a Crown Prince in Emperor. I had to express very complex emotions as the Crown Prince who has been living his life wearing a mask without knowing the reason for it. When he discovered the truth about it and realised that so much sacrifice had been made for his sake, he probably would have felt overwhelmingly frustrated and maybe angry as well. The only way for me to depict the Crown Prince effectively was to be faithful to the character as it is written on the script. I have done a lot of research to ensure that my character, the Crown Prince, comes across as a more attractive and relatable person to the viewers. After discussing it with the director, we wanted the audience to sympathise with the character, feel his sadness and share his joy in successfully taking his revenge at the end.

KSH: I have appeared in many different period shows. Although it is assumed that my character would be very similar to those in my previous roles, I tried not to focus too much on it. I will lose direction with my character if I am focused on my previous roles instead of concentrating on my current work. So, I stay focused on my character, Han Ga-eun, the Emperor and I do my best to be immersed into the drama.

Q: Kim Myung Soo (L), this is your first challenge in doing a period drama, what kind of preparations have you made for your first role in a period drama?

L: To prepare for this period drama, I watched many period movies and dramas including Masquerade and Kwanghae: The Man Who Became the King. I play the role of a guy who belongs to the lowest class in society and later in the drama, I become the king. So, I practised a lot to make the transitions as smoothly as possible.

Q: After the news broke out about the drama casting, fans became excited about this great-looking couple, Yoo Seung Ho and Kim So Hyun and expectations ran very high. Could you please tell us more about the chemistry between the two of you when you met for the first time and how you two felt about it when you heard the news about casting decisions?

YSH: Both of us had experiences as child actors and it felt like I had known her for a long time. When I met her for the first time, although she is six years younger than me, I could not speak to her in a casual manner without using Korean honorific. As she seemed very mature, it felt like she was much older than I was. It was great working alongside her. 

KSH: When I met him for the first time, I initially felt a sense of familiarity with him. As the both of us have been acting since we were children, we have been watching each other’s work over the years. However, it had been such a long time since I had seen him last, so it was very awkward and I felt really nervous as well. I thought he was a very shy person, but once the shooting began, he became so playful. He was a really attractive actor so we had great chemistry on the set. We are having so much fun shooting this drama together.

Q: No Doh Cheol PD (PD), I think the combination of Yoo Seung Ho and Kim So Hyun is very good. I wanted to know why you decided to cast them. 

PD: I always wanted to cast Kim So Hyun as a lead actress playing a high school girl ever since I was making preparations for a romantic comedy titled Mermaid. When my plan did not work out, I still wanted to work with her no matter what happens and I also believed that she would be a good match with Yoo Seung Ho. So far after observing both of them on set, I think Yoo Seung Ho has not found a way that allows him to show all of his charms. However, in my opinion, I dare say that this role of Crown Prince will become the character of his lifetime. I believe that this character will enable him to show diverse aspects of himself and you will be surprised to discover so many different types of charms he has to offer. Kim So Hyun, on the other hand, is a very intelligent actress. She is able to provide us with many feedback on set and help each other out. 

Q: In the drama, the relationship between Yoo Seung Ho and Kim Myung Soo is similar to that of The Prince and the Pauper. What is the chemistry between you two and can we expect an ardent bromance of the Joseon dynasty? 

YSH: We had excellent chemistry from the start. By nature, Kim Myung Soo a very bright person, so he created an amicable atmosphere on set and led us really well. In the drama, the melodramatic story with Kim So Hyun would naturally be the biggest fun factor you can look forward to. However, while we were shooting the drama, I found the current relationship with Lee Seon of the lowest class very interesting. 

L: In terms of bromance, I think I cannot share anything definitive but as you watch the show you will notice a friendship between the two of us. There are many such scenes and as the drama progresses, our conflicts and other factors will become apparent as well. 

Q: Yoo Seung Ho and Kim Myung Soo, in the drama, your characters have to wear a mask, were there any difficulties when you were wearing a mask in the drama? 

YSH: When we wore the mask, only our eyes and lips are visible to the audience. Although I only found out about it, later on, no matter how hard I tried to express my emotions, be it with tears, laughter or anger, not even half of the emotions were delivered on screen due to the mask. Thus, during filming, I would be overacted and oftentimes go overboard so that viewers will be able to see my emotions. 

L: Wearing a mask to deliver facial expressions was difficult but controlling my gaze was more difficult. There were many scenes where I made more efforts to be more expressive with the mask on. When we were wearing a mask, it creates a charm of its own in terms of appearance and it also exudes some kind of special vibe. 

Summary of The Emperor: Owner of the Mask

Crown Price Lee Sun (Yoo Seung Ho) who always been living in a hidden life, where a stand-in pauper faces the crowd in his place. While he tries to unveil his identity, Lee Sun falls in love with Ga Eun (Kim So Hyun), a woman who is seeking revenge against the Price for killing her father.

The Emperor: Owner of the Mask Teaser

G-Dragon 2017 World Tour Act III, M.O.T.T.E will be held in Singapore on 24th and 25th June at Singapore Indoor Stadium. If you are one of the V.I.Ps who is desperately looking for a chance to watch this highly anticipated concert for free, drum rolls as Oh!K (Astro Ch 394) is giving a pair of VIP, CAT1, and CAT2 concert tickets worth RM2,000!

Here's the chance to grab the free tickets, you just have to: 

1. Tune into Oh!K (Astro Channel 394) on Mondays - Fridays at 7.50pm - 9.00pm 

2. Look out for two different codes which will appear in above time slots from 5 - 16 June 2017

3. Snap a photo of both codes (*Snap it when you see the instruction - 'SNAP A PHOTO NOW!' on the top left of the TV screen)

4. Submit the photos of both codes under the comments on Oh!K TV Asia's Facebook Page here: Oh!K TV Asia with a short description on why you are G-Dragon's super fan! 

Contest period: 5 - 16 June 2017

Don't miss the chance to catch G-Dragon in Singapore! This might be his last solo concert before entering the military. 😢 😢

Viewers in Asia are in for a treat this May with the premiere of new drama series My Sassy Girl at the same time as Korea on top-rated Korean entertainment channel ONE! Headlined by A-listers Joo Won (The Gang Doctor) and Oh Yeon Seo (Please Come Back Mister), the television adaptation of the hit movie of the same name will premiere on 29 May and air every Monday and Tuesday at 9pm, with localized subtitles in English, Chinese and Bahasa Malaysia. 

“The incredible success of Scarlet Heart in the region proves the existence of strong viewer demand for same-time-as-Korea offerings. As part of our commitment to provide a premium viewing experience for our audiences, we are thrilled to announce the simulcast of the next big drama series My Sassy Girl on ONE,” said Virginia Lim, Senior Vice President and Head of Content, Production and Marketing, Sony Pictures Television Networks, Asia. “The 2001 movie was a box office hit and is loved by audiences around the world. Backed by its strong cast and experienced production team, we believe that viewers will be thoroughly entertained by this remake.”

Though the original movie has seen various adaptations over the years, including a Japanese drama series and an American film remake, the new blockbuster television remake introduces a twist – it will be set in the Joseon era instead of the modern-day. The 16-episode drama is helmed by director Oh Jin Seok (The Gang Doctor) and will be fully pre-produced. Anticipation for the drama is heightened as it is set to be lead actor Joo Won’s last drama series before his mandatory military enlistment. He will be reuniting Director Oh in their second on-screen collaboration since the hit series The Gang Doctor, which aired on ONE in 2015 and propelled the channel to become the top international channel during its premiere timeslot. 

Short Summary about My Sassy Girl

My Sassy Girl will feature Joo Won as a handsome and intelligent scholar who is ‘full of himself’, while leading lady Oh Yeon Seo plays the beautiful but eccentric Princess Hyemyung. The series will present a light-hearted romance between the two leads set against the backdrop of political intrigue in the Joseon era. 

10 Reasons to watch My Sassy Girl

My Sassy Girl premieres on ONE on 29 May and airs every Monday and Tuesday at 9pm, at the same times as its Korean telecast. ONE is available in Malaysia on Astro Ch. 393.

Shout out from SM Artists:

As a special thank you to all TasteMakers, those who made the tour happen on MyMusicTaste, for VIXX Kuala Lumpur, MyMusicTaste has prepared a special gift; VIXX x Kuala Lumpur TasteMakers will receive a presale ticket purchase option on two tickets! Please check MyMusicTaste’s official Facebook for details. *If you are not a MyMusicTaste member yet, join us and request your favourite artist's concert on www.mymusictaste.com. You too can have access to special perks when your dream concert becomes a reality!