Onitsuka Tiger continues to blur the lines between fashion and sport with its ongoing DENIVITA collection, a lineup that brings together heritage, movement, and modern style. At the heart of the latest visuals is MOMO of global group TWICE, who returns as the brand’s ambassador, embodying the collection’s relaxed confidence and everyday ease.
DENIVITA is a blend of “denim” and the Italian word for life, “vita”, reflecting Onitsuka Tiger’s vision of living brightly and freely through clothing. The collection features high-quality Japanese denim alongside tracksuits, designed with the brand’s iconic colors and clean lines. Worn by MOMO, the pieces feel natural yet elevated, turning simple daily moments into something quietly striking.
In the campaign visuals, MOMO’s presence brings warmth and movement to the collection, highlighting how DENIVITA fits seamlessly into real life while staying true to Onitsuka Tiger’s design identity. The balance of comfort, craftsmanship, and subtle boldness captures the spirit of the brand and its ongoing evolution.
The DENIVITA campaign visuals are now live on Onitsuka Tiger’s official social channels, with behind-the-scenes content available on Instagram and exclusive videos released on TikTok.
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