Prudential
SuperM Lit Up the Stage at 'Prudential x SuperM We Do Virtual Concert & Fan Meet'
Tuesday, August 10, 2021
K-pop fans from Prudential’s 11 markets in Asia tuned in to the virtual concert and fan meet from the comfort of their homes. SuperM lit up the stage and united fans across the region by performing their campaign song “We DO” in their signature dynamic moves. Released in April this year, the “We DO” song showcases efforts by Prudential and SuperM to promote health and wellness, as well as to inspire optimism and positive actions.
The fan meet activity was followed by SuperM’s performance of the fan-favourite songs, including 100, One (Monster & Infinity), Wish You Were Here and With You. An enormous LED screen on the back of the stage displayed a multitude of fans tuning in live and interacting with their favourite idols. Lucky fans had a once-in-a-lifetime interactive experience to get up-close-and-personal with SuperM.
Although KAI not able to attend the event due to a two-week self-quarantine imposed in accordance with Korean health regulations but fans still get to see his pre-recorded performances together with the members. He even sent his sincere apologise for not being there at the last minute.
BAEKHYUN and TAEMIN, however, enlisted in military services but have sent pre-recorded messages to fans during the fan meet and have also actively participated in pre-recorded performances, melting the hearts of their fans at the event.
The virtual concert and fan meet brought people together for an uplifting experience in these challenging times. The activity was held as an extension of Prudential’s “We DO Well Together” campaign, which aims to encourage everyone to stay well and healthy, and have fun doing it.
Since the announcement of the PrudentialxSuperM partnership in January this year, the collaboration has encompassed various ways to inspire Malaysians to attain a healthier lifestyle. These include the #WeDoDanceChallengeMY where Malaysians are invited to submit a video of themselves dancing to the “We DO” song on social platforms for a chance to win tickets for the virtual concert and fan meet as well as exclusive SuperM merchandise.
