IDID released their new single album “FLY!” on May 27, returning with a determination to fly even higher while pivoting toward a brighter, livelier direction. 

“FLY!” focuses on revealing the rookie group’s most natural side at this very moment. Highlighting their confidence, vibrancy, and the “after-school energy,” the album showcases their positive vibes and unique chemistry. The lead track of the same name captures these elements to the fullest. Striking a balance between classic hip-hop edge and modern sounds, the track features a heavy rhythm, a distinctive cowbell sound, and a bright, rhythmical chant chorus that blends seamlessly over an old-school boom bap groove. Its core message goes beyond just flying high – it is about surpassing limits with a lively spirit and bringing their true selves to the forefront. 

Watch FLY MV:

The “FLY!” music video, released alongside the album, is also generating significant buzz for capturing the members’ dynamic movements and free-spirited aura. Combining effortless freestyle moves with sharp, synchronized choreography, the video opens with the chime of an airport announcement as leader JANG YONGHOON stretches out, immediately commanding attention with a deep groove. One by one, the other members step into the spotlight, channeling a nostalgic teen-movie aesthetic before shifting into an awe-inspiring, hip-hop infused synchronized routine. 

Also included in the album is “Attent!on,” which was first performed as an unreleased track during IDID’s first fan concert last April. Sitting at the intersection of boyish charm and confidence, the song’s contrast between hip drum sounds and smooth synth lines creates a lively rhythm. A gently swaying mood and a lyrical melody also overlap in a soft, fluid manner. 

This album marks a significant musical expansion for IDID. After establishing the team’s musical identity with their debut album “I did it.” and their first digital single “PUSH BACK,” the group has taken a further step to embrace brightness and liveliness. While “PUSH BACK” showcased the attitude of walking forward at one’s own pace, “FLY!” adds an easygoing energy and a more radiant atmosphere to that foundation.  

IDID is the first boy group in nearly five years from Starship Entertainment – home to K-pop artists MONSTA X, IVE and KiiiKiii. The members – JANG YONGHOON, KIM MINJAE, PARK WONBIN, CHU YOOCHAN, PARK SEONGHYEON, BAEK JUNHYUK and JEONG SEMIN – are the winners from Starship Entertainment’s ambitious debut project ‘Debut’s Plan,’ which aired last year amid high popularity.

The group made their official debut with the “I did it.” album in September, establishing themselves as one of the most promising rookie acts in K-pop. With this album – a bold statement of IDID’s intent to break the mold and turn imperfection into brilliance – the septet achieved a series of remarkable musical feats including a music show win, while selling more than 440,000 copies of their album in the first week of release.

*Photo Credit: Starship Entertainment

The group, consisting of JANG YONGHOON, KIM MINJAE, PARK WONBIN, CHU YOOCHAN, PARK SEONGHYEON, BAEK JUNHYUK and JEONG SEMIN, is Starship Entertainment’s first boy group in about five years. The group name, short for “I did it”, reflects their determination to accomplish anything through hard work. 

'STEP IT UP' showcases IDID’s fearless journey in forging their own path with outspokenness and a free-spirited attitude, marking a first confident step for this rookie act aiming high. The bright yet weighty rap, set against a heavy 808 bass and hard-hitting track, radiates fierce energy that highlights how IDID “steps it up” on stage in their own unique way. It was co-written by Dem Jointz – who has previously worked with pop stars like Dr. Dre and Eminem, as well as K-pop artists Jennie (“ExtraL”), aespa (“Supernova”), and NCT 127 (“Cherry Bomb” and “Kick It”) – alongside other internationally acclaimed producers. 

The song not only illuminates the septet’s empowered sense of freedom shaped by a self-directed attitude, but also their musical identity rooted in the high-teen hip-hop genre. IDID pursues romance and novelty with a youthful, liberated spirit, while creating a refreshing contrast by marrying familiarity and freshness – all grounded in classic K-pop performance. At the heart of the group lies the keyword “#ClassicHip,” a dynamic interplay of refined, weighty hip-hop, the emotional depth of youth and empowered freedom. 

IDID is composed of the winners from Starship Entertainment’s ambitious debut project ‘Debut’s Plan,' which aired earlier this year and gained significant popularity. Shortly after the project, IDID performed ‘Blooming CROWN’ on Korean music shows – a track featured in ‘Debut’s Plan’ that conveys a message of turning hardships into stepping stones for growth, ultimately allowing their dreams to blossom. The special stages, showcasing IDID’s already-polished performance skills, garnered positive reviews and signaled the emergence of a new performance-driven act. 

Ahead of their debut, IDID also joined the global K-culture fan platform Berriz to foster connections with fans around the world. Since then, the group has actively engaged with their growing global fanbase.  

IDID also drew attention for releasing their original YouTube content series, ‘Fly High! IDID!’ It showcases the members as they try out things they’ve wanted to do before debut and work toward goals they aim to achieve after debut. By highlighting each member’s unique personality and charm, ‘Fly High! IDID!’ has become a platform for fans to get to know the group on a deeper level.  

IDID is slated to make their official debut with their 1st EP “I did it.” on Sept. 15 and hold a debut showcase at YES24 Live Hall in Seoul. In previous teaser content, IDID introduced a series of keywords hinting at their upcoming musical activity, including: “Ice,” “Blue,” “Sunglitter,” “Water,” “Goodvibes,” “Fresh,” and “Energy.” ‘STEP IT UP’ will also be featured in the “I did it” album.