ENHYPEN and Spotify, the world’s most popular audio streaming subscription service, have teamed up to open MAISON ENHYPEN in celebration of the K-Pop boy group’s sixth mini album, DESIRE : UNLEASH.
Inspired by ENHYPEN’s ever-evolving mythical universe, MAISON ENHYPEN brings to life the album’s core themes of passion, romance, and transformation, giving ENGENEs more ways to explore the group’s new music and artistic vision.
Inside, interactive zones inspired by the tracks from DESIRE : UNLEASH await fans. Other event highlights include displays of ENHYPEN’s Coachella performance outfits and props, as well as hidden easter eggs for fans to get a glimpse of each member’s Spotify playlist. ENGENEs can also get their hands on exclusive event merchandise, such as postcards featuring the members’ handwritten messages. Event merchandise will be available while supplies last, and terms and conditions for redemption apply.
On June 7, members JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI took the time to experience MAISON ENHYPEN for themselves. During the visit, they also shared insights about their partnership with Spotify in bringing the MAISON ENHYPEN experience to life.
JUNGWON shared, “Even though we’ve just kicked off our promotions for the DESIRE : UNLEASH album, I can already feel the energy, excitement, and strong support from ENGENEs. I’m truly grateful.” HEESEUNG added, “We’ve been collaborating with Spotify on a variety of projects. So it’s such an honor and joy to be working with Spotify again for MAISON ENHYPEN in celebration of the release of DESIRE : UNLEASH. I hope many ENGENES enjoy the event - it will be in Tokyo and Jakarta too!”
On June 5 - the mini-album’s release day, the title track "Bad Desire (With or Without You)" debuted as the highest new entry on Spotify's Daily Top Songs Charts in both South Korea and globally. In fact, even before launch, DESIRE : UNLEASH had already started to make waves on the platform, having listed on Spotify’s top 10 Countdown Pages, which recognises upcoming launches with the most total pre-saves globally.
Jungjoo Park, Head of Music at Spotify Korea, said, “It’s been thrilling to witness ENHYPEN’s incredible growth, having supported their journey over the years. Their dedication to their fandom truly aligns with Spotify’s commitment to bringing fans closer to the artists they love, so we’re really happy to be celebrating the launch of their mini-album with them and their fans in such a special way.”
Fans can continue to visit MAISON ENHYPEN from 11 AM to 7 PM till June 14 at Yeouido Bunker, 76, Yeoui-daero underground, Yeongdeungpo-gu, Seoul. The pop-up is also open in Tokyo till June 10, and is set to head to ENGENEs in Jakarta from June 12 to 16.
A special surprise from the group also awaits fans on Spotify. To unlock this, listeners just need to head to the This Is ENHYPEN playlist and take a quiz to receive a digital handwritten message from the ENHYPEN member destined to them. This on-platform experience will be available for a limited time only.
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