Hearts2Hearts Get Closer to Fans With Spotify’s New Live Performance Videos
Spotify is giving fans more ways to discover and connect with some of the most promising artists from Korea through Spotify CLOSER. Bringing exclusive performance videos and talk show content that reveals more of each artist, the series puts a music showcase at the fingertips of longtime fans and new listeners alike.
This year, the series puts the spotlight on Hearts2Hearts, ALLDAY PROJECT and LNGSHOT. Beyond their undeniable star power and music with its own distinct charm, the artists share something else in common: momentum on Spotify.
Each artist's monthly listener growth on Spotify outpaces most of their peers from Korea who debuted around the same time, and fans are engaging beyond casual listening. All three artists appear in at least 10 times more listener-made playlists than the peer median, and their followers have grown at more than twice the rate of their listeners. These are strong signals of personal connections with the artists and their music.
Hearts2Hearts’ Spotify CLOSER Videos Are Here
Today, all of Hearts2Hearts’ Spotify CLOSER videos are available on-platform - bringing fans talk show content and the first-ever live performances of the group’s “ICONIC HEART (Korean Version),” “Baby Steps,” and a special acoustic version of “Butterflies”.Filmed at Hearts2Hearts’ very own Spotify CLOSER live show in Seoul, these videos give fans who were there a way to relive the night - and everyone else a closer look at what makes the group so magnetic.
“Our name represents a promise to connect with listeners through music that comes from the heart, so Spotify CLOSER feels like a natural fit for us,” said Hearts2Hearts. “Performing live with our fans right in front of us made that connection feel even more special, and we’re excited to bring those moments to fans everywhere with Spotify CLOSER. For anyone discovering Hearts2Hearts on Spotify for the first time, we hope these performances inspire them to explore our music and get to know us better.”
Hearts2Hearts has been on a stellar run since their February 2025 debut, with their monthly streams on Spotify growing more than 20 times. The group has racked up more than 530 million Spotify streams in this year alone, led by the viral “RUDE!” - their biggest track yet with more than 180 million streams.
How to Watch Hearts2Hearts’ Spotify CLOSER Videos
Hearts2Hearts’ Spotify CLOSER videos are now available on the Spotify CLOSER playlist. To watch the performance videos, play a track and tap “Switch to video”. The video will start playing right where the song left off. Turn your phone to landscape for full screen.Stay tuned for more Spotify CLOSER videos featuring ALLDAY PROJECT and LNGSHOT .


