• Special Shopee Online Event from 13 to 30 October 2022. 
• Malaysians can savour a variety of Korean cuisines from 21 to 24 October 2022 with special guest appearances by Singer and Actress, Sarah Suhairi, a cooking show by Malaysian Chef, Jia Le Woh, and dance performance by K-Pop dance teams, Kueendom and Kingsman. 
• Business matching opportunities with 40 Korean companies from 26 to 27 October 2022.

The K-FOOD Fair 2022 for B2C will kick off with a virtual event beginning 13 to 30 October where customers can enjoy deals from participating partners on Shopee. This collaboration on Shopee acts as an early celebration of the food fair. Meanwhile, businesses that attend and participate in the activities during the B2C event will stand a chance to receive shopping vouchers for more savings.

What the public can look forward to at the physical K-FOOD Fair 2022

The public can start attending the actual K-FOOD Fair from 21 to 24 October, with an opening ceremony happening on 21 October. 

• A Korean Cooking Demo Session by influencer chef, Jia Le Woh 
• Food tasting during the Open Kitchen Session 
• Special experience zones such as traditional Korean games and Hanbok dress-up 
• K-Pop cover dance performances by Kueendom and Kingsman 
• A Taekwondo performance by a Malaysian team with a Korean twist 
• A performance by Sarah Suhairi, who has collaborated with Blimey, a Korean Youtuber 
• K-Pop Cover Dance Competition as well as K-Pop Random Play Dance 
• Game sessions with top influencers (Nura, Hilmi, and Alisya)

What Malaysian businesses can expect at the physical K-FOOD Fair 2022

Buyers, retailers, importers or a business are invited to the second round of the K-FOOD Fair 2022 happening on the 26th to 27th October 2022 at Tamingsari Grand Hall, Royale Chulan, Kuala Lumpur; from 10am to 6pm. During this B2B event, there will be around 40 Korean companies who are keen to start a business partnership with potential Malaysian businesses.