Sappe PCL or SAPPE has officially named the world’s leading K-Pop boy band SEVENTEEN, top of the list of K-Pop boy group brand value ranking, as its First Global Brand Ambassador for flagship fruit drink Mogu Mogu. As part of the role, the 13 members of SEVENTEEN will be the representatives of 'Fun' and 'Lively' for SAPPE’s fruit juice with coconut jelly Mogu Mogu, the favorite drink in several countries, with its “Sip Chew Feel Mogu Mogu” campaign. This reflects the strong global success of SAPPE, which currently exports beverages to around 100 countries worldwide.SAPPE made another important stride toward becoming a 'Global Brand' when it was able to achieve continuous growth in the foreign market, receiving wide acceptance among customers with its innovative strategies like the 'France First' model in Europe and the 'Korea First' in Asia through its Global Influencer Marketing strategy and the product tie-in in K-Dramas on Netflix. These initiatives have created viral trends at the regional and global levels, positioning South Korea and France as the "Main Influencers" in their respective regions. 

The HYBE exhibition is finally making its way to Malaysia ! Promoted by YES TRAVEL & HOLIDAYS and SAT ENTERTAINMENT, the HYBE INSIGHT: "The Daydream Believers : 꿈, 마침내 in Malaysia Exhibition" will take place from 1st July to 1st September, from 10AM to 10PM, at LaLaport BBCC in Bukit Bintang, Kuala Lumpur.Having previously toured Seoul and Japan, with its last stop in Taipei, this exhibition's focal point is showcasing the portraits of 54 artists from 7 groups, along with their journey towards realizing their dreams. Fans will have the opportunity to delve into the backstage stories of BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, fromis_9, and &TEAM. The meticulously curated exhibition will feature artistic photographs, authentic costumes worn by the artists, and narrations of behind-the-scenes tales, offering fans a comprehensive experience. Additionally, the exhibition area will include a large photo zone for memorable snapshots and exclusive merchandise available for purchase, providing Malaysian K-Pop enthusiasts with endless surprises.Notably, the thoughtful promoter at YES TRAVEL & HOLIDAYS have curated a special 3 days 2 nights & 5 days 4 nights "The Daydream Believers Travel Package" for international and out-of-state fans. Collaborating with select hotels, fans purchasing this package can stay in themed rooms meticulously designed by the local promoter, immersing themselves in this delightful surprise. 

On a balmy evening in Singapore, fans of Jooyoung gathered at Annexe Studio, anticipating a night of musical enchantment. Korean R&B singer-songwriter Jooyoung graced the stage with his concert titled <Sphere>. This marked a significant milestone in his career with his first Asia tour, bringing an exceptional blend of Korean R&B and introspective lyricism to his fans.

As the lights dimmed and first notes filled the air, Jooyoung opened the concert with "Wonder". He set the tone for the evening with a reflective and serene vibes, inviting the audience into his world of contemplation and soulful melodies. 

One of the evening's highlights was "Misfits Sunday," a song inspired by his close-knit group of friends. He shared with the audience the Korean concept of 눈치, which involves developing a keen situational awareness of others' thoughts and feelings.

In addition to his latest album, he delighted fans with performances of his popular hits "Prada" and "Planet Girl," both of which showcased his unique blend style of R&B. Adding a special touch to the evening, he performed heartfelt covers of Paul Anka's "Put Your Head on My Shoulder" and The Carpenters' (They Long To Be) Close to You".

Through <Sphere>, the artist not only entertained but also invited the audience to ponder the contrasts of life, blending joy and sorrow, light and darkness, in a way that felt deeply personal and universally relatable. The performance was a testament to his artistic growth and personal evolution, it was not just a showcase of his vocal prowess but an intimate exploration of life's dualities and emotional depths.
As the last notes lingered in the air, he concluded the concert with "Dive". It was clear that Jooyoung had not just performed a concert, but had shared a piece of his soul with everyone present. The audience left with hearts full and spirits lifted.

We'd like to thank Onion Production for extending the invitation.

Article by: Nigel

Photo by: Nigel & Wei Wen

An enchanting blend of fantasy, romance, and comedy, All the Love You Wish For (WT) explores the enchanting story of Jinn, a genie who awakens after a thousand years, and Ka-young, his new impassive master. The series weaves a romantic comedy around their conflicts over three wishes, setting the stage for magical mishaps and heartfelt moments. 

The beloved Doh Kyungsoo will be holding his first ever solo Fan Concert – BLOOM, on 8 August, at the Singapore Indoor Stadium.DOH KYUNG SOO ASIA FAN CONCERT BLOOM IN SINGAPORE Details:Since debut, Doh Kyungsoo has always been praised on his excellent singing. His long-awaited comeback this May with his third mini album “Blossom”, upon release, immediately shot to the top of iTunes charts in 36 regions across the globe, proving his immersed popularity. But it wasn’t just the album that captured hearts and minds; its title track “Mars” also soared to unprecedented heights, topping iTunes Top Songs charts in an impressive 23 regions. In a recent interview, Doh Kyungsoo shared - “Up until now, I’ve always promoted with my [fellow EXO] members, so I didn’t have many opportunities to stand on stage alone. During this fan-con tour of Asia, I’ll be singing multiple songs on my own including the new singles from my new EP that has released early this May. I’m really nervous, but I’m also equally excited. When I see the eyes of my fans on stage, I gain a ton of energy. That huge energy I receive becomes my driving force.”