beauty
Viu and JTBC4 bring Top Influencers and Fans from Malaysia, Singapore, Indonesia, Thailand & Philippines to Korea to appear on MIMI SHOP
Friday, August 17, 2018 |
| (from Left) Kim Jin Kyung, Sandara Park, Tony Ahn, Cheetah & Shin So Yul |
Viu, the go-to streaming platform for the latest Korean
and Asian dramas and variety shows, is bringing fans and influencers from Asia to MIMI
SHOP in Seoul! MIMI SHOP, the eponymous beauty salon, featured in JTBC4’s popular
beauty variety show of the same name and headlined by renowned Korean celebrities, will
be the first of more potential regional crossover collaborations between Viu and JTBC4.
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| (Influencers from left) Soh Pei Shi from Singapore, Alicia Tan from Malaysia |
Viu will be bringing top lifestyle and beauty influencers and lucky fans from five countries in
Southeast Asia – Indonesia, Malaysia, Philippines, Singapore, and Thailand – to Korea for
an exclusive up close-and-personal experience with MIMI SHOP’s celebrity crew, which
includes 2NE1’s Sandara Park, Tony Ahn from HOT, actress Shin So Yul, rapper Cheetah,
and model Kim Jin Kyung.
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| WINNER with MIMI Shop Celebrity Crews |
WINNER members will also
appear on the show as a special surprise crew member. The influencers will get to share the
latest beauty trends in their respective countries on the show while the fans will undergo a
dream makeover with MIMI SHOP’s celebrity makeup artists.
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| Interior of MIMI SHOP |
MIMI SHOP is JTBC4’s flagship beauty-reality show that sets itself apart with its down-to-
earth concept, giving makeovers to guests from all walks of life while at the same time
talking about beauty, dating and life.
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| (from left) Ry Velasco from Philippines, Anya Geraldine from Indonesia, Nantawan Pornchaichanpen from Thailand |
The influencers and the MIMI SHOP crew will also discuss how the K-beauty scene has
impacted beauty trends in their countries. The influencers include Indonesia’s Anya
Geraldine (@anyageraldine), Malaysia’s Alicia Tan (@aliciatal), Philippines’ Ana Gonzales
(@anagon), Singapore’s Soh Pei Shi (@speishi), and Thailand’s Natawan Pormchaichapen
(@Mhunoiii).
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| Lucky fans receive a personal makeover by the celebrities at MIMI SHOP |
In addition, five lucky fans from different walks of life across Southeast Asia will receive a
personal makeover by MIMI SHOP’s celebrity artistes. As huge fans of MIMI SHOP, they
hope to pick up useful makeup tips from their idols. For some of them who have confessed
that they are clueless about makeup, they hope that the experience will help them learn how
to apply makeup properly and wear it with confidence.
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| Exterior of MIMI SHOP |
The Viu X MIMI SHOP special will be aired as two episodes on 22 and 29 August 2018
during MIMI SHOP Season 1’s run, and the entire season will be broadcasted concurrently
on JTBC4 and Viu.
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| Entrance of MIMI SHOP |
source: Viu
