K-fashion
Onitsuka Tiger Unleashes Next-Gen Fashion with MOMO, Gulf Kanawut, and Rashmika Mandanna for New TIGRUN™ Drop
Tuesday, August 05, 2025
Onitsuka Tiger is rewriting the rules of modern sportswear once again. The Japanese fashion powerhouse has officially unveiled striking new campaign visuals featuring global ambassadors MOMO of TWICE, Thai superstar Gulf Kanawut Traipipattanapong, and Indian actress Rashmika Mandanna, spotlighting the launch of the brand’s latest footwear innovation — the TIGRUN™ from the ULTI RS™ Series.
The campaign, featuring MOMO, Gulf, and Rashmika, captures the spirit of the collection: dynamic, confident, and unapologetically forward. Each ambassador brings their own flair to the visuals — from MOMO’s effortlessly cool aura, to Gulf’s magnetic energy, to Rashmika’s sophisticated edge — making this drop one of Onitsuka Tiger’s most anticipated yet.
This latest release continues Onitsuka Tiger’s signature fusion of fashion and function, blending heritage influences with bold innovation. The ULTI RS™ Series is a newly introduced category that elevates performance and style in equal measure, responding to the rhythm of modern lifestyles. At the heart of it all is TIGRUN — a design-forward sneaker that marries the technical prowess of a running shoe with the statement-making edge of high fashion.
The TIGRUN from the ULTI RS™ Series will be available starting August 15, 2025, at Onitsuka Tiger stores and the official online store.
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