The revamped store, now rocking over 4,112 square feet at #02-11 in Bugis Junction, is more than double its original size, offering an immersive shopping experience. Thousands of fans, shoppers, media, and influencers from across Southeast Asia flocked to witness the unveiling of this retail marvel.
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MINNIE herself joined Skechers' top brass, including Irene Lee (Senior General Manager, Skechers Singapore), Zann Lee (Managing Director, Skechers Southeast Asia), and Cedrick Tan (President of Skechers Southeast Asia, Hong Kong and South Korea), to officially cut the ribbon, electrifying the atmosphere with her presence and sending fans into a frenzy. Cedrick Tan noted that MINNIE perfectly embodies the Skechers spirit: style, versatility, and bold self-expression.
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Beyond the star power, the new Skechers store is a feast for the senses, boasting a sleek, contemporary design with a vibrant blend of deep navy and bold fuchsia. Shoppers can explore curated product zones featuring Skechers' latest comfort-driven collections, including exclusive lines like Court Classics, Skechers Street™ Shadow Collection, Skechers Hotshot Collection, Pickleball, and Performance Technical Running.
A standout innovation is the integration of SafeSize technology, which offers personalized footwear recommendations based on foot measurements and movement patterns, ensuring every customer finds their perfect fit.
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The celebration continued at Level 1 Bugis Square Outdoor Atrium with a vibrant fashion showcase and an engaging Q&A session with MINNIE, hosted by Hazelle Teo. Lucky fans from Singapore and across the region enjoyed exclusive access to a VIP Fan Zone, creating unforgettable personal moments with MINNIE. Attendees also got to personalize their sneakers at a Skechers charms bar and strike a pose at a themed photo booth.
This expanded Skechers flagship at Bugis Junction, alongside the iconic Jewel Changi Airport store, solidifies Skechers' presence in Singapore, offering a dynamic fusion of comfort, style, and innovation.
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