(from left) Model turned TV presenter, Nadiyah Shahab, K-beauty expert, Kim Ki-Soo & Korean TV Personality, Kim Jung-Min

Following the overwhelming responses from previous season, tvN Asia’s original beauty show Get It Beauty On The Road is coming back to Malaysia for a second season starting from May 2019. Korean actress and TV personality, Kim Jung-min returns to host the show along with K-beauty creator, makeup artist and influencer Kim Ki-soo and TV presenter active in Malaysia, Nadiyah Shahab. The trio will join forces and embark on a quest to compile a complete guide for Malaysian girls to look good and feel fabulous during the Hari Raya festivities.

CJ E&M HK and Astro continue their 2018 collaboration to co-produce this second season of Get It Beauty On The Road in Malaysia. Apart from adapting the winning format of popular Korean beauty programme, Get It Beauty, by exploring K-beauty trends and tips, the highlight of season 2 falls on defining beauty tips and tricks to celebrate Hari Raya, which is a popular festival celebrated in Malaysia. The host trio will inject on-trend K-beauty elements into the Malaysian traditions, giving it a modern touch.

Many Malaysians face similar beauty and wellness issues caused by the hot and humid tropical climate. Get It Beauty On The Road in Malaysia will address these common beauty issues and give everyone a complete beauty transformation to celebrate Hari Raya flawlessly! Season 2 will showcase a new segment, Get It Solved where the hosts identify Malaysian girls’ beauty issues, and even visit them in person to give one-on one beauty tutorial. The second season also includes popular existing Get It Beauty segments, such as Get It Do It showcasing make-over; Talking Mirror featuring guests’ beauty secrets, What’s in your bag where we check out Malaysian girls’ handbags to see their must-have beauty items; and product Blind Test an iconic segment which provides viewers the most credible product ranking.

Headlined by K-pop icon and brand ambassador, Yoona, innisfree held its first-ever mega ASEAN event in Singapore for the grand unveil of its best-selling Green Tea Seed Serum, which now sports an all-new look as part its revamped brand identity announced in November last year.

Held on 30 March 2019 at Marina Bay Sands, the innisfree Green Tea Seed Serum ASEAN #WHydration Event marked Yoona’s first appearance in Singapore as the appointed face of the beauty brand. As part of the occasion, innisfree also brought in an exciting line-up of influencers from across ASEAN to the regional hub of Singapore, including names from Singapore, Malaysia, Thailand, Vietnam, Indonesia, and Philippines.

Alongside its Green Tea Seed Serum, the signature Green Tea Line was also introduced as the first of all innisfree ranges to update its packaging, complete with its new brand logo too. The refreshed packaging aims to communicate and reinforce innisfree’s DNA as a clean, modern and natural beauty powerhouse.

The highlight of the affair was a highly-anticipated closed-door fan meet session with Yoona – a special treat for 200 lucky innisfree customers. The multi-talented celebrity captivated audiences with her beauty and charisma during the question-and-answer segment, mini-games, and photo-taking opportunities, to the delight of adoring fans.

“I am so excited and honoured to be here in Singapore to represent innisfree,” said Yoona. “The Green Tea Seed Serum is one of my all-time beauty favourites with its super-charged hydration power, and I could not be happier to celebrate the launch of its new packaging at this special event!”

With the spotlight on the hero product – Green Tea Seed Serum, innisfree also held an open-to-public #WHydration Talk Show where both local and regional influencers participated in live skincare panels. Hosted by twin sisters and rising Korean fashion and beauty content creators, Q2Han, the panels engaged the strong audience turn-out with discussions about the importance of hydration, hydration tips, and the Green Tea Line’s many benefits.

Known and loved for its super-charged hydration power, the innisfree Green Tea line delivers a firm layer of amino acid-infused fresh green tea water to keep your skin smooth and supple with a healthy glow. The comprehensive line-up consists of 21 products – categorised under the Green Tea Seed Line, Balancing Line, Cleansing Line, Mask Line, and Mist Line – developed to fit seamlessly into the varied skincare routines and preferences of every beauty lover. The rebranded Green Tea Line is now available in stores island-wide.

photo credit: innisfree Singapore

innisfree Valentine's Day Special

As the busy CNY season approaches, we're always looking for ways to get multiple things done at once. Introducing innisfree Quick Tone-Up Mask, a multifunctional mask offers a quick and easy brightening solution.

innisfree Quick Tone-Up Mask (RM16)

This multifunctional mask can be applied in the morning to help reduce your prep time and act as a base for your makeup. It comes in two pieces with a wide eye zone and cutting lines along the mouth for ease of movement. Choose from 3 colours to brighten your skin tone and address your skin concerns. Pink, to vitalize skin with guava extract and brightens dull skin tone. Green, however, to soothe skin with peppermint extract and reduces the appearance of blemishes and violet, to moisturise skin with lavender extract and corrects a yellowish skin tone.

Seal it with a kiss! Know someone who’s always looking to keep their lips looking healthy and moist? Buy two My Lip Balms and get a Apple Seed Lip & Eye Makeup Remover 15ml.

Marching toward to the year 2019, let’s start with something new and exciting! innisfree is collaborating with ©Disney / Pixar to come up with a Limited Edition Toy Story collection. Relive your childhood all year long with your #BeautyFriendsForever and get your hands on your favourite innisfree products adorned with your old friends like Woody, Buzz, Jessie, and more!

Green Tea Seed Serum Buzz Lightyear set consists of Green Tea Seed Serum and Green Tea Seed Cream. Green Tea Seed Serum is the 3rd generation serum that is 3.5 more enriched with 16 different amino acids with its newly upgraded ingredient - Beauty Green Tea. It helps to strengthen your skin’s barrier and retain moisture within your skin, for a clear and dewy complexion.

Green Tea Seed Cream, however, has the smooth gel texture that allows the product to be absorbed easily, leaving your skin supple and hydrated without any stickiness.

Super Volcanic Pore Clay Mask 2X Woody Set consists of 4 items - Super Volcanic Pore Clay Mask 2X, No-Sebum Mineral Powder - Woody, Volcanic Color Clay Mask - Brightening and Volcanic Color Clay Mask - Cica Care. 

innisfree No-Sebum Mineral Powder is a double sebum-control powder with Jeju minerals and mint. It helps to control oil and absorbs excessive sebum completely, keeping skin feeling soft and fresh all day, while retaining moisture in your skin.

Volcanic Color Clay Mask - Brightening is a yellow volcanic clay mask that contains Jeju volcanic scoria which purifies your pores as well as a Vitamin C derivative that has a brightening effect on the skin.

Volcanic Color Clay Mask - Cica Care, a green volcanic clay mask that contains Jeju volcanic

scoria which helps with pore purification as well as madecassoside which provides cica care to help deal with various skin concerns.

The Semi-Wax technology used in the hand creams allows the fragrance to be released slowly at a certain temperature, leading to longer lasting scents. This limited edition comes in an adorable set of three.

Keep your skin looking soft and matte all day long with innisfree No Sebum Mineral Powder and its sebum control effect. It contains Jeju minerals and mint to keep your skin healthy. 

These most-loved lip balms made from naturally-derived ingredients such as sunflower seed oil, cupuacu butter and jojoba oil, glides on the lips smoothly without leaving a greasy feeling. Its moisture coating layer restores smooth lips and fits the temperature of your lips, for a natural finish.

These most-loved lip balms made from naturally-derived ingredients such as sunflower seed oil, cupuacu butter and jojoba oil, glides on the lips smoothly without leaving a greasy feeling. Its moisture coating layer restores smooth lips and fits the temperature of your lips, for a natural finish. This collection comes in 5 mini My Lip Balms of various shades:

tvN Asia’s original beauty show Get It Beauty On The Road (走出韩 妆教室) starring Korean hosts, Kim Jung-min and Min along with local host Kaka Azraff, completes shooting in Kuala Lumpur earlier. Continuing the show’s mission – adapting K-beauty trends to fit local girls’ pressing needs, Get It Beauty On The Road Malaysian Edition will participate in IN Festival: Influencers 2018 on 22 – 23 September bringing all the fans in town Instagrammable Selfie Zones and a chance to witness Kaka her in person sharing her shooting experience and beauty secrets.

(from left) Min, Kim Jung-min, Kim Ki-Soo, Kaka Azraff during Get It Beauty On the Road shooting in Malaysia

Our local singer-actress cum influencer, Kaka Azraff will make a special appearance on the Inspired Stage taking place on 22 September at 4.30PM, Kuala Lumpur Convention Centre. She will be sharing her beauty, lifestyle and fashion tips and also the tips she learned from Kim Jung-min, Min and the famous Korean make-up artist, Kim Ki-Soo during Get It Beauty On the Road shooting in Malaysia.

Beauty Influencer, SSIN-NIM and Dance Choreographer, Mina Myoung will be joining the festival on 22-23 Sep!

Participants of the IN Festival: Influencers 2018 will also get a chance to win home a special Get It Beauty On The Road beauty bag with amazing products from the show’s sponsors (NIVEA, Laneige & Enchanteur). Other influencers include YouTube sensation from Korea, Ssinnim and Mina Myong, popular Korean dancer and choreographer at the 1MILLION Dance Studio, one of Korea’s most famous dance school with over 10 million subscribers on YouTube.

Greetings from Korean Beauty Influencer, SSIN-NIM: 

Greetings from Korean Choreographer Mina Myoung:

What’s more? There will be a Get It Beauty On The Road Malaysian Edition selfie zone with sets of magazine cover shoot set, multiple Instagram-worthy beauty corners as well as trendy tattoo stickers as souvenirs for all the “IN” fans of Get It Beauty On The Road.

Get It Beauty On the Road will premiere on 24 Sep (Astro Ria) & 25 Sep (tvN)

Get It Beauty On The Road Malaysian edition is a collaboration between CJ E&M HK and Astro, and adapts the winning format of popular Korean beauty programme, Get It Beauty (韩妆教室), by exploring K-beauty trends and tips. To add diversity to the show, it has expanded to Singapore and Malaysia this year, with more locations planned in the pipeline. The host trio formed by Kim Jung-min, TV personality best known for her hosting of Get It Beauty in Korea (2010 – 2016); Min, Korean TV host, singer, former member of Korean girl group Miss A, and local host Kaka Azraff, will delve into the beauty trends of the beautiful city of Kuala Lumpur and blend in K-beauty elements that capture every girl’s heart!

Get It Beauty On The Road Malaysian edition will premiere on 24 September 2018 (Every Monday) at 21:00 on Astro RIA in Malaysia (CH 104) and on 25 September 2018 (Every Tuesday) at 18:30 on tvN in Asia. The show will be conducted in Korean, English and Bahasa Malaysia, and paired with subtitles in English, Chinese, Bahasa Malaysia, Bahasa Indonesia and Thai. tvN, where fun takes off!

tvN Asia’s original beauty show Get It Beauty On The Road (走出韩妆 教室) is coming to Malaysia. Korean host, Kim Jung-min, TV personality best known for her hosting of Get It Beauty in Korea (2010 – 2016), along with Korean TV host, singer, former member of Korean girl group Miss A, Min, and, Malaysian singer and actress, Kaka Azraff, will identify the pressing needs of local girls in Malaysia in regards of their beauty regime, and fine-tune K-beauty tips that fit all girls in Asia.

Get It Beauty On The Road Malaysian edition is a collaboration between CJ E&M HK and Astro, and adapts the winning format of popular Korean beauty programme, Get It Beauty (韩妆教室), by exploring K-beauty trends and tips. To add diversity to the show, it has expanded to Singapore and Malaysia, with more locations planned in the pipeline. The host trio along with top K-makeup artist, Kim Ki-soo, will delve into the beauty trends of the beautiful city of Kuala Lumpur and blend in K-beauty elements that capture every girl’s heart!

In the Malaysian edition, Kaka welcomes Jung-min and Min, and reveals some of the skincare problems faced by Malaysians. Topping the list is pigmentation and dull-looking skin, while oily skin caused by air conditioning is most girls’ concern, too. The trio not only does the “talking mirror” segment to show audience their make-up techniques from a first-person point-of-view, they also try very hard to look for products that can tackle the skin problems. Lucky for them to be able to find a do-it-all whip foam cleanser that deeply cleanses and is extremely moisturizing; with natural pearl extract that is ideal for brightening skin! Furthermore, apart from looking good and feeling great, fragrance is also something the hosts will explore in this edition. Stay tuned to find out more!

Last week, we was given an opportunity to visit Get It Beauty On the Road studio in Malaysia and sat down with the hosts to talk about their future plans and share some of the beauty/fitness tips. In case you missed out, check out the interview here. 

Ms Anne Chan, COO of CJ E&M HK remarks, “We are glad to expand our latest fans favourite Get It Beauty On The Road to Malaysia, and would like to thank our partner Astro for their continuous support. The shooting in Malaysia wouldn’t be a smooth sail without their support along with our honourable sponsors!” She continues, “Following the strong suit from Get It Beauty On The Road Singapore segment and One Night Food Trip – International Edition, we are reaching our audience all over Asia through original productions that were adapted from award-winning IPs of our mother company CJ ENM. Be prepared to be swept off your feet by tvN Asia’s original shows!”

Ms Agnes Rozario, Co-Chief for International & Regional Content remarks, “This is part of an ongoing content collaboration understanding with CJ ENM to create more relevant content for our local audiences. Being a preferred partner of CJ ENM, we are looking into more ways to leverage on both companies’ strengths, tapping into Astro’s scale and audience share in Malaysia.”

Get It Beauty On The Road Malaysian edition will premiere on 24 September 2018 (Every Monday) at 21:00 on Astro RIA in Malaysia (CH 104) and on tvN in Asia on 25 September 2018 (Every Tuesday) at 18:30. The show will be conducted in Korean, English and Bahasa Malaysia, and paired with subtitles in English, Chinese, Bahasa Malaysia, Bahasa Indonesia and Thai.

(from left) Kim Ki-Soo, Model, Kaka Azraff, Kim Jung Min, Min

Followed by the grand success of Get It Beauty On the Road in Singapore, tvN Asia continues the hype by bringing the shooting to Asian country, and guess what? Malaysia is in the list! tvN Asia's brand-new original production in 2018, Get It Beauty On the Road - Malaysia segment features former Miss A member, Min, Korean beauty mentor Kim Jung-Min and our local celebrity, Kaka Azraff.  Thanks to Fast Tracks Events, GOkpop was given an opportunity to visit the studio and sit down with the hosts to talk about their future plans and share some of beauty/fitness tips. 

Get It Beauty On the Road Malaysia segment follows the main concept of the Korean show by exploring K-beauty products and inviting Korean Beauty/Fitness influencers to identify beauty, skincare and wellness problem faced by the locals.

Kim Ki-Soo demonstrating how to apply makeup

Last week, the hosts have been travelling around Kuala Lumpur for shooting and the famous Korean make-up artist, Kim Ki-Soo also joined the team in sharing the latest beauty trends and helped the team in tackling the common issues faced by each individual.

Check out what Kim Jung-Min (KJM), Min and Kaka Azraff said during our studio visit:

The hosts of Get It Beauty On the Road - Malaysia segment sharing their beauty tips

Q: What you have been done lately? Any future plans for your solo activities? 
Min: I have been working on music, collaborating with other artists and musicians and have featured in a single, “Marathon” by Deepshower.

Q: Do you have any beauty item that you would like to bring any time? 
Min: Lipstick!

Q: How do you feel being able to partner alongside with Min and Kim Jung Min for Get It Beauty On the Road? 
Kaka Azraff: This is like a big opportunity for me. I feel honored to be part of the team.

Q: Which Korean makeup do you like the most? 
Kaka Azraff: The simple and natural makeup. I like how they use the products to enhance beauty rather than cover it up.

Q: What’s your daily must use item when you stay indoor or outdoor? 
Kaka Azraff: Sunscreen and moisturizer is a must to apply especially for the hot weather here in Malaysia. The hot weather will cause aging and we need to stay hydrate every time, so these 2 items is a must to apply.

Q: How do you maintain a fresh-look in such a hot weather? 
Min: I apply a very light foundation to maintain a fresh-looking make up. Try to keep it light.

Q: Have you tried any Malaysian food? 
Min: I went to China Town, Jalan Alor and my Malaysian friends brought me out for some good Malaysia food.

Kim Jung-Min first back-packing trip was in Penang!

Q: What’s the difference shooting in Malaysia and Korea? 
KJM: In Malaysia, we have indoor and outdoor shooting. I feel like I am able to share more realistic beauty tips to the audiences. / Malaysia is the first country that I went for back-packing trip. It’s a meaningful country to me. So, what I want to say from here is that I feel very thankful that K-beauty has received so much love.

Q: The team has been touring around KL for shooting, so what aspects of Malaysia do you find charming? 
KJM: I have skin trouble whenever I go for travel, but this time I am not sure whether it’s the food, weather or water here (in Malaysia), I doesn’t have the skin trouble. Recently, I am interested in Halal beauty products and have started to use it during the shooting, I feel like my skin has become healthier throughout the shooting. I am really surprise and think this might be the aspects that I find it charming.

Q: Do you have any plans to return to acting? 
KJM: I have been emcee for many years. No matter is drama or variety show, I would like to take on new challenge, so, if there’s an opportunity, I would definitely give it a try. I would be great if my fans or audiences in Malaysia able to see that.

Q: How do you stay healthy while having a busy schedule? 
KJM: Beauty is not only on the face but from started from taking care of our own mental health. Meditation and yoga really help in building the inner beauties. My yoga instructor in Korea is actually from Malaysia, she taught me how to greet in Malay. (ps: this explains why KJM’s Malay pronunciation is so great :) )

Get It Beauty On the Road - Malaysia segment will premiered on 24 September

Get It Beauty On The Road answers every girl’s pressing questions on beauty, by providing the latest information that they didn’t even know they need! In addition to makeup how-to’s, audience will get practical beauty tips directly from the hosts and K-beauty expert the Korean way! 

There are no ugly ladies but only lazy ones! Get perfect transformations from Get It Beauty On The Road beauty tricks!

Get It Beauty On the Road in Malaysia Airing Schedule:

*a total of 4 episodes 

photo source: Fast Track Events

Vibrant anticipation filled the air at Gurney Plaza today. Beauty enthusiasts and innisfree fans turned up in droves to celebrate the arrival of innisfree—Korea’s No. 1 Natural Beauty Brand—on Penang’s shores, marking innisfree’s first foray in the state.

This grand opening also marked their tenth store in Malaysia and second outside the Klang Valley, and was greeted with much fanfare. With innisfree’s reputation for all-natural skincare and makeup products—sourced from the pristine island of Jeju, South Korea—Penangite inni-friends have been clamouring for an outlet in the state, and innisfree, ever-committed to their inni-friends, has been looking for every opportunity to bring Jeju Island closer to them.

"We’re very excited to share the benefits of Jeju Island with Penang,” said Johnny Nam, innisfree Malaysia Brand General Manager. “Our fans in Penang have been some of our most loyal supporters and we’re happy to be expanding to meet their needs.” 

15 lucky contest winners and their partners, together with invited guests were amongst fortunate ones who were given the privilege to be the first to experience the new store before it was officially open to the public. 

Loyal fans were seen in line, outside the store, as early as 9.30am, which entitled them to receive an early bird gift from innisfree. In celebration of the new store opening, shoppers were offered with exclusive deals and chance to win additional gifts from the event with purchase. 

innisfree launched its first store in Malaysia on 5th December 2014 in Sunway Pyramid and has been immensely popular among Malaysians since then, through its effort to promote an eco-friendly lifestyle and as a provider of all-natural beauty products from Jeju Island. 

For updates about innisfree Malaysia's promotions and more information, check out innisfree website, Facebook, and Instagram.

source: innisfree Malaysia