eCommerce platform Lazada announced Hallyu superstar Hyun Bin as LazMall's first regional brand ambassador. 

For the kick off celebrations of LazMall’s third anniversary and 9.9, the first of the year-end mega campaigns, Hyun Bin features in the short film capturing the imaginations of fans in a character reminiscent of his popular action sequences. In the TVC, Hyun Bin plays as an agent on a covert mission commandeering a crew of operatives. In a fun and celebratory twist, his character will release thousands of LazMall care packages for the public.

On his LazMall ambassadorship, Hyun Bin said, “I’m very happy to be joining the Lazada family and connecting with fans in Southeast Asia as LazMall’s first regional brand ambassador. I look forward to creating lots of fun times together, starting with the 9.9 shopping festival. I wish everyone good health and hope you stay safe until we can meet again in person.” 

He added, “Shooting the short film for the campaign was incredibly fun, especially when we got creative in demonstrating the efficiency, reliability, and variety of products that LazMall offers to shoppers through a secret agent mission storyline.” 

The 9.9 Biggest Brands Sale event will bring together the region’s most renowned brands as well as favourite Lazada marketplace merchants, and delight Southeast Asian consumers with exclusive deals and offers via an exclusive curation of time-limited Brand Mega Offers and Flash Sale promotions on 9 to 11 September3. 

Syncing up with the festivities, Lazada’s mascot Lazzie will also make his idol trainee debut via Lazada’s newest addition on LazGames – Lazzie Star. Shoppers can help Lazzie to “level up” to become a Super Star, by completing a series of daily tasks and special missions that will unlock exclusive platform and seller vouchers as well as Lazada Bonus rewards.