Jang Won-young and Park Bo-gum Bring Festive Glamour to Dyson Beauty
Dyson Beauty is adding a festive touch to its hair care range with a limited-edition Plum and Copper colourway, fronted by Asia Pacific ambassadors Jang Won-young and Park Bo-gum.
Inspired by Kyawthuite, one of the world’s rarest gemstones, the new colourway combines warm metallic tones of red plum, peach copper and ash ginger. The collection spans five Dyson hair care devices: the Dyson Airwrap Co-anda 2x™ multi-styler and dryer, Dyson Supersonic r™ hair dryer, Dyson Airstrait™ dryer and straightener, Dyson Airwrap i.d.™ multi-styler and dryer, and Dyson Supersonic Nural™ hair dryer.
For the festive campaign, Jang Won-young and Park Bo-gum showcase different styling looks created with Dyson Beauty technology. Won-young goes for soft glam waves, styled with the Dyson Airwrap Co-anda 2x™ to create volume and movement, while the campaign highlights the versatility of Dyson’s hair care range for the season.
Fans can also look forward to a limited-edition photocard redemption campaign featuring both ambassadors. The Jang Won-young photocard set is available from 12 to 31 October, followed by the Park Bo-gum set from 12 to 27 November.
To redeem a set of three photocards, fans must sign up for Dyson’s newsletter and follow Dyson on Instagram and TikTok, then show proof at Dyson stores. The promotion is available while stocks last.
With its gemstone-inspired colourway and exclusive photocards, Dyson Beauty’s festive collection brings together hair styling, seasonal glamour and two familiar faces for fans to look forward to.
